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    Trefferliste "Marketing-Instrumente" - alle Bücher, CDs, LPs und mehr

    Wir konnten keine exakten Treffer zu Ihrer Suche nach "Marketing-Instrumente" finden. Könnten diese Produkte zu Ihrer Suche passen?
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    Stacey Lievens, Dan Lievens
    Unfakeable Marketing

    Marketing Built on Trust, Not Tactics Some of the most meaningful businesses never struggle to deliver results-they struggle to be believed. In a marketplace flooded with AI-generated content and scripted…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 24,50

    Klaus Solberg Söilen
    Digital Marketing

    Springer Texts in Business and Economics

    This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 90,66

    Gary L. Frazier
    Marketing Channel Management

    Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 56,84

    Neuromarketing

    Haufe Fachbuch

    Die heutige Hirnforschung bietet verschiedene Methoden, um dem Geheimnis von Entscheidungsprozessen auf die Spur zu kommen. Gleichzeitig zeigt sie, welche Emotionssysteme im menschlichen Gehirn vorhanden …

    lieferbar innerhalb einer Woche
    Buch
    Aktueller Preis: EUR 39,95

    Bodo B. Schlegelmilch
    Globale Marketingstrategien

    Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge. Es zeigt, wie Unternehmen internationale Märkt…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 84,99

    Manfred Bruhn
    Principles of Marketing

    Learn about the principles of marketing -- a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of mar…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 96,00

    Dan White
    The Marketing Inspiration Book

    The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the …

    lieferbar innerhalb einer Woche
    Blu-ray Disc
    Aktueller Preis: EUR 11,24

    Marketing in a Multicultural and Vibrant World

    Developments in Marketing Science: Proceedings of the Academy of Marketing Science

    Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 197,13

    Dominic Appiah, Wilson Ozuem
    Smartphone Marketing

    This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape …

    lieferbar ab 28.10.2026.
    Buch
    Aktueller Preis: EUR 52,64

    Andrew Corcoran
    Introduction to Marketing

    This concise introductory textbook enables students to understand and apply the key concepts of marketing.

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 294,51

    Emmanuel Mogaji
    Strategic Marketing Management

    This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.D…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 170,69

    Contemporary Marketing Solutions

    The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 204,83

    Guido Grunwald, Ali Kara, John E. Spillan
    Relationship-Oriented Sustainability Marketing

    Palgrave Studies in Marketing, Organizations and Society

    This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 170,69

    Dobromir Kirilov Stoyanov
    Vending Retail Marketing

    Classroom Companion: Business

    As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic ret…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 74,66

    Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
    Quick Guide Digital Marketing Roadmap

    This book presents the Digital Marketing Roadmap---a practical framework that helps you plan, execute, and measure your company's marketing across digital channels. The rapid rise of digital technologies …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 69,33

    Gary L. Frazier
    Marketing Channel Management

    Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 147,02

    Andreea Orîndaru
    Human-Centric Marketing

    Research Series on Responsible Enterprise Ecosystems

    This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 49,78

    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    Marketing 7.0

    Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

    lieferbar innerhalb einer Woche
    Buch
    Aktueller Preis: EUR 27,28

    Fab Giovanetti
    Customer-Driven Marketing Handbook

    Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 63,26

    Sustainability Marketing in Emerging Economies

    Palgrave Studies of Marketing in Emerging Economies

    This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 227,58
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