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    Trefferliste "Marketing-Instrument" - alle Bücher, CDs, LPs und mehr

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    Humanism in Marketing

    Humanism in Business Series

    This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 204,83

    Krittinee Nuttavuthisit
    Mindful Consumption and Marketing

    Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of con…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 40,41

    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
    Marketing 7.0

    Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

    lieferbar innerhalb einer Woche
    Buch
    Aktueller Preis: EUR 27,28

    Rhea Freeman
    Big Brand Marketing

    Looking to create a memorable marketing campaign, but lacking the inspiration and the budget?In an era where internet virality can make or break your business, original marketing is essential to your bran…

    lieferbar in mind. 4 Wochen
    Buch
    Aktueller Preis: EUR 25,43

    Jody Costa Snyder
    Marketing Maestro

    Finally, the B2B marketing apprenticeship you've been seeking.In the fast-paced, sophisticated, and complex world of business-to-business (B2B), many marketers inadvertently diminish their worth by mistak…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 24,42

    Katie King
    AI Strategy for Sales and Marketing

    What do senior marketing leaders need to strategically leverage AI to deliver measurable business growth? The second edition of AI Strategy for Sales and Marketing offers proven frameworks and expert insi…

    lieferbar innerhalb einer Woche
    Buch
    Aktueller Preis: EUR 40,76

    Andy Headington
    Digital Marketing for Travel Brands

    Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 50,89

    Sarah Spitzer
    Nachhaltiges Marketingmanagement

    Dieses Buch zeigt, wie ökologische, soziale und ökonomische Zielsetzungen professionell in Marketingentscheidungen integriert werden können und vermittelt dazu ein fundiertes, systematisch aufgebautes Wis…

    lieferbar ab 14.2.2027.
    Buch
    Aktueller Preis: EUR 44,99

    Marion Effing, Kai Laukemper
    Eventmanagement im Stadtmarketing

    essentials

    Dieses essentialzeigt, wie kommunales Eventmanagement in kleinen und mittleren Kommunen trotz begrenzter Ressourcen strategisch und wirkungsvoll gestaltet werden kann. Stadtfeste, Märkte, Kulturveranstalt…

    lieferbar ab 25.12.2026.
    Buch
    Aktueller Preis: EUR 14,99

    Devin Bramhall
    B2B Content Marketing Strategy

    As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 47,75

    Hanne Knight, Lizette Vorster Larsen
    Digital Marketing in Practice

    Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 106,59

    The Routledge Companion to Influencer Marketing

    Routledge Companions in Marketing, Advertising and Communication

    This comprehensive volume provides academics, researchers, and students with a thorough introduction to the latest scholarship in Influencer Marketing. Influencer Marketing has steadily been growing from …

    lieferbar ab 6.11.2026.
    Buch
    Aktueller Preis: EUR 388,23

    Andy Headington
    Digital Marketing for Travel Brands

    Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 80,21

    Ralf T. Kreutzer, Sonja Klose
    Practice-Oriented Online Marketing

    People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 63,99

    Disruptions, Diversity, and Ethics in Marketing

    As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 43,80

    Artificial Intelligence Transforming Marketing

    Contributions to Management Science

    This edited volume is an essential guide for marketing researchers, professionals, managers, and AI enthusiasts as it revisits and revitalizes academic marketing theories, highlighting AI's role in reshap…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Vorheriger Preis EUR 239,87, reduziert um 17%
    Aktueller Preis: EUR 197,13

    Joseph H. Hancock, Penny Gill, Richard Petrizzi
    Marketing Fashion

    Fairchild Books

    While rooted in traditional marketing principles, successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Cross-Cultural Perspective, second edition, prese…

    lieferbar in mind. 4 Wochen
    Buch
    Vorheriger Preis EUR 148,96, reduziert um 11%
    Aktueller Preis: EUR 132,42

    Daniel Dan, Thomas Reutterer
    Text Analytics in Marketing

    Classroom Companion: Business

    This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 117,33

    Jo Wiltshire, Catrin Cousins
    Fashion Marketing

    This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 68,58

    Jo Wiltshire, Catrin Cousins
    Fashion Marketing

    This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 106,85
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