Marketing-Instrument – Bücher, CDs, LPs und mehr, Seite 8

Klaus Solberg Söilen
Digital Marketing

Springer Texts in Business and Economics

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

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Buch

Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

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Buch

Michael Kleinjohann
Einführung in das Ethnomarketing

essentials

Dieses essential bietet einen kompakten und praxisnahen Überblick über die zentralen Aspekte des Ethnomarketings. Ethnomarketing gewinnt vor dem Hintergrund tiefgreifender demografischer, gesellschaftlich…

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Neuromarketing

Haufe Fachbuch

Die heutige Hirnforschung bietet verschiedene Methoden, um dem Geheimnis von Entscheidungsprozessen auf die Spur zu kommen. Gleichzeitig zeigt sie, welche Emotionssysteme im menschlichen Gehirn vorhanden …

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Bodo B. Schlegelmilch
Globale Marketingstrategien

Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge. Es zeigt, wie Unternehmen internationale Märkt…

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Buch

Manfred Bruhn
Principles of Marketing

Learn about the principles of marketing -- a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of mar…

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Buch

Dan White
The Marketing Inspiration Book

The Marketing Inspiration Book brings together 100 of the most iconic, insightful and engaging examples of marketing brilliance. From Airbnb to Zoom, with stops along the way for the Michelin Man and the …

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Blu-ray Disc

Dominic Appiah, Wilson Ozuem
Smartphone Marketing

This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape …

lieferbar ab 28.10.2026.

Buch

Marketing in a Multicultural and Vibrant World

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

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Buch

Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

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Buch

Emmanuel Mogaji
Strategic Marketing Management

This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.D…

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Buch

Alexander Schwarz-Musch, Alexander Tauchhammer, Bernhard Guetz
Quick Guide Digital Marketing Roadmap

This book presents the Digital Marketing Roadmap---a practical framework that helps you plan, execute, and measure your company's marketing across digital channels. The rapid rise of digital technologies …

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Buch

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

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Buch

Dobromir Kirilov Stoyanov
Vending Retail Marketing

Classroom Companion: Business

As the first comprehensive and systematic study of vending retail marketing, Vending Retail Marketing by Dr. Dobromir Kirilov Stoyanov offers an interdisciplinary exploration of vending as a strategic ret…

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Buch

Guido Grunwald, Ali Kara, John E. Spillan
Relationship-Oriented Sustainability Marketing

Palgrave Studies in Marketing, Organizations and Society

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

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Buch

Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

Buch

Andreea Orîndaru
Human-Centric Marketing

Research Series on Responsible Enterprise Ecosystems

This work invites readers to rediscover marketing as a space for authenticity, empathy, and purpose. In a business world driven by speed, automation, and superficial metrics, Andreea Orîndaru calls for a …

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Buch

Fab Giovanetti
Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

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Buch

Sustainability Marketing in Emerging Economies

Palgrave Studies of Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

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Buch

Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

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