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Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world. This textbook provides upper-level undergraduate and postgraduate students with …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 117,70

Kent Le
Luxury Marketing

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing gives postgraduate students in marketing, business, and fashion management practic…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 105,32

Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world. This textbook provides upper-level undergraduate and postgraduate students with …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 76,53

Kent Le
Luxury Marketing

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing gives postgraduate students in marketing, business, and fashion management practic…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 67,57

Sue Ollerhead
International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

Erscheint bald
Buch

Sue Ollerhead
International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

Erscheint bald
Buch

Maria Parloa
Miss Parloa's New Cook Book; A Guide to Marketing and Cooking

Reproduction of the original. The Antigonos publishing house specialises in the publication of reprints of historical books. We make sure that these works are made available to the public in good conditio…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 99,90

Michael Nicholson, Sarah Hong Xiao
Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

lieferbar in mind. 4 Wochen
Buch
Aktueller Preis: EUR 57,43

Simon Kingsnorth
Digital Marketing Strategy

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility an…

lieferbar innerhalb einer Woche
Buch
Aktueller Preis: EUR 37,37

Michael Nicholson, Sarah Hong Xiao
Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 288,57

S. M. Riad Shams, David M Brown, Kimberley Hardcastle
Sustainable Marketing

Classroom Companion: Business

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 106,66

Jeanette Maw McMurtry
Marketing For Dummies

Grow your brand with smart, psychology-driven marketing strategiesMarketing is how you reach the right people with the right message at the right time. But with AI, social media, and digital channels cons…

lieferbar ab 14.12.2026.
Buch
Aktueller Preis: EUR 28,24

Ross D. Petty
From Marking Products to Marketing Brands

Palgrave Studies in Marketing, Organizations and Society

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 51,19

Vanitha Swaminathan
Hyper-Digital Marketing

The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organization…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 43,23

Anthony Tasgal
The Art in Marketing

This timely book challenges the prevailing notion that marketing is--or should be--a purely scientific discipline. Drawing inspiration from Germaine Greer's claim that "marketing is the art form of t…

lieferbar in mind. 4 Wochen
Buch
Aktueller Preis: EUR 13,83

Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 60,36

Nico Rose, Götz Ulmer
Heavy Metal B(r)ands

WENN SCHON KOMMERZKACKE, DANN RICHTIG! Für die einen ist es Frevel, andere sind voll der Bewunderung: Fakt ist, viele Metalbands sind kommerziell sehr erfolgreich. Und schaffen es, sich als Marke festzuse…

lieferbar innerhalb einer Woche
Buch
Aktueller Preis: EUR 20,00

Influencer Marketing

Influencer marketing often gets touted as more authentic, democratised, credible, and relatable than traditional marketing tactics. But such hype glosses over its messy sociocultural dynamics and underlyi…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 79,57

Mag. Florian Schnabl MBA MFP MSc
Onlinemarketing für Bands

Sie machen Musik oder haben sogar eine Band? Sie möchten Fans und Auftritte? Dann hilft Ihnen dieses Buch als Leitfaden Ihre Musik über das WWW zu vermarkten und Ihre Band richtig zu managen.Zusätzlich gi…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 39,90

Marketing in the Metaverse

Palgrave Studies of Marketing in Emerging Economies

Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Custome…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 204,83
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