Marketing-Innovation – Bücher, CDs, LPs und mehr, Seite 9

Nasir Salari

Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a…

Andy Headington

Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

The Impact of Marketing Strategies on Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

Daniel Dan, Thomas Reutterer

Text Analytics in Marketing

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

Alan Wilson

Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

Hanne Knight, Lizette Vorster Larsen

Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

Devin Bramhall

B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

Andy Headington

Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

Ralf T. Kreutzer, Sonja Klose

Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

Katie Hart

Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

Gabriele Troilo

Marketing in Creative Industries

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisatio…

Hanne Knight, Lizette Vorster Larsen

Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

Paul Steiner

Quick Guide Duftmarketing

Einleitung.- Wahrnehmung und Wirkung olfaktorischer Reize.- Markenrecht -- Die Duftmarke.- Duft Marketing.- Praxisbeispiele olfaktorischer Marken.- Fazit und Ausblick.- Experteninterviews.

Kamila Miller

Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

Jens Kröger, Stefanie Marx

Strategic Agility in Marketing

Challenges of a New Era.- Successful Companies of Tomorrow.- Focus on Customers.- Marketing in Transition.- Agile Marketing: Values, Principles and the Right Mindset.- The Three Levels of Action of Market…

Devin Bramhall

B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

Ana Mourão

Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact. The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from ta…

B.R.E.T.O.N.S

B.R.E.T.O.N.S