Thema Marketing und Vertrieb – alle Bücher, Seite 6

Silke Lennerts, Torsten Tomczak, Alfred Kuß
Käuferverhalten

Wer kauft eigentlich was, wann und warum? Diese Frage bewegt Psychologen, Soziologen und Marketing-Experten gleichermaßen. Eine Antwort darauf gibt die Konsumentenforschung. Sie hat sich als ein Kernberei…

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Steven D. Levitt, Stephen J. Dubner
Freakonomics Twentieth Anniversary Edition

The legendary bestseller that made millions look at the world in a radically different way returns in a beautiful 20th anniversary edition featuring a new forewordWhich is more dangerous: a gun or a swimm…

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Alessandra Lotufo
Growing a Travel Business Through Inclusion

How can an inclusive strategy drive innovation, loyalty and growth in today's travel industry?Growing a Travel Business through Inclusion is a practical and aspirational guide for mid-career travel and ho…

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Alessandra Lotufo
Growing a Travel Business Through Inclusion

How can an inclusive strategy drive innovation, loyalty and growth in today's travel industry?Growing a Travel Business through Inclusion is a practical and aspirational guide for mid-career travel and ho…

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Holger Mandel
Make a Deal!

Dieses Buch ist Ihr umfassender Leitfaden für modernes Vertriebsmanagement. Es verbindet praxisnahe Strategien mit den entscheidenden Erfolgsfaktoren Kundenorientierung, emotionale Intelligenz und digital…

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Mira Manga
Cosmetics to Go

Here in lies the story of the meteoric rise, and devastating fall, of Cosmetics To Go, the dynamic cosmetics brand that revolutionised bathing and enchanted customers with their innovative offerings, all …

lieferbar in mind. 4 Wochen

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Michel Mann
Navigating Through the Fog of Negotiation

Negotiations are an integral part of our daily lives, but they can also be challenging and complex. To successfully navigate the fog of negotiation, people rely on reference points---comparison standards …

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Abby McClure
From Inspiration to Income

From Inspiration to Income: A Comprehensive Guide to Selling Art is the ultimate resource for managing your art business while remaining true to your artistic calling. You'll learn straightforward methods…

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Peter Mender
Führe, bevor du geführt wirst

Viele Führungskräfte erleben täglich den Spagat zwischen 'Ich muss liefern und gleichzeitig menschlich führen'. Eingekeilt zwischen ökonomischem Druck, Komplexität und permanenter Veränderung wird ihnen z…

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Theresia Mennekes
Digital Transformation in Retail

Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

lieferbar innerhalb 2-3 Wochen

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

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Lorri Mon, Christie Koontz
Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museumsis a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an …

lieferbar innerhalb 2-3 Wochen

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G. Monroe
Fingers are equal

Fingers Are Equal challenges the common belief that success is based on luck or inequality. Using the Five-Finger Blueprint, the book shows readers how to balance education, career, spirituality, finances…

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Ana Mourão
Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact.Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate…

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Ana Mourão
Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact.Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate…

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Michael Neumann, Jörg Forthmann, Roland Heintze
Social Reputation für Unternehmen

Gesellschaftliche Erwartungen an Unternehmen steigen: Kunden, Mitarbeitende, Investoren und Politik verlangen auch von ihnen glaubwürdige Antworten auf Fragen sozialer Verantwortung. Dieses Buch zeigt, wi…

lieferbar ab 3.5.2026.

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

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Jens Nordfält, Carl-Philip Ahlbom
Retail Marketing

Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

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Alexander Nowroth
Sales and Business Models in the Logistics Industry

Upheaval in the logistics and sales world - trends, key players, and business models.- Sales leadership and performance culture.- Attracting and retaining talent.- Cross-selling and uncovering hidden cust…

lieferbar innerhalb 2-3 Wochen

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Natasha Oakley
Excessively Obsessed

Modern and practical business lessons from Natasha Oakley, co-founder of Monday Swimwear and The Pilates ClassDo you have an idea for a business, but no clue where to start? Is there a product or service …

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