Marketing Und Management – alle Bücher, Seite 9

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Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a small…

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David Ackert
The Short List

Focus on the right relationships for better business results.When it comes to business development, professionals often struggle--not from a lack of opportunities but from not knowing where to focus their…

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Chris Hatfield
Sales Psyche

In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the challengi…

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Jordan Belfort
Way of the Wolf

The real-world figure who inspired "The Wolf Of Wall Street" reveals how to use the Straight Line System in order to secure business success.

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Tammy Zonker
Calling All Heroes

Transform your nonprofit's approach to fundraising with the power of human-centered strategiesIn Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Imp…

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Brianna Doe
The Unapologetic Professional

For every founder, creative, and multi-hyphenate professional rewriting the rules about work.The world tells you to pick one path, follow the rules, and shrink yourself to succeed. The Unapologetic Profes…

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Daniel Heine
Employer Branding und Personalmarketing im Rettungsdienst

Dieses Fachbuch gibt einen umfassenden und strukturierten Überblick über die wichtigsten Methoden und Ansätze für ein erfolgreiches Employer Branding und Personalmarketing im Rettungsdienst. Angesichts de…

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Donald Miller
Building a Storybrand 2.0

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic reso…

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Kerstin Pezoldt
Digitale Zwillinge im Marketing

nuggets

Technische Innovationen wie das Internet der Dinge, Cloud Computing und Big Data revolutionieren nicht nur die Produktion und die Nutzung von Gütern. Sie verändern auch das Marketing, denn sie ermöglichen…

Erscheint bald

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Douglas W Hubbard
How to Measure Anything in Project Management

Uncover common project management myths to improve project successHow to Measure Anything in Project Management explains why popular methods for measurement in project management are flawed and describes …

lieferbar in mind. 4 Wochen

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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

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Anemari Fiser
Leveling Up as a Tech Lead

Becoming a tech lead is one of the most challenging transitions in a technical career. You're no longer just writing code; now you're guiding people, aligning teams, and translating strategy into executio…

lieferbar ab 31.12.2025.

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Jean-Pierre Danthine, John B Donaldson, Samuel Danthine
Intermediate Financial Theory

Intermediate Financial Theory, Fourth Edition provides an updated and thorough explanation of basic financial concepts, in a manner accessible both to those new to the subject and to those without a deep …

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Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

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Steven Ekstract, Stu Seltzer
Brand Licensing for Dummies

Drive revenue growth through brand licensingLicensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trust…

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Jens Kawelke, Thomas Niebisch
AI-Driven Transformation - Practical Frameworks for Real-World Impact

Future of Business and Finance

This guidebook offers a pragmatic roadmap for integrating generative AI into requirements engineering (RE) and enterprise transformation. Part 1 follows a structured seven-day arc to guide professionals t…

lieferbar ab 1.2.2026.

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Mark C Layton, Steven J Ostermiller, Dean J Kynaston
Agile Project Management For Dummies

Boost your projects' efficiency and effectivenessLooking for a resource that helps you complete projects faster, better, and cheaper? Look no further than Agile Project Management For Dummies, your handy …

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Dain Walker
The 90 Day Brand Plan

Become a known name and authority in your field to unlock infinite money-making opportunitiesIn The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency fou…

lieferbar ab 28.4.2026.

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Lennart Schneider
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Haufe Fachbuch

Abomodelle gelten als eine der gefragtesten und zukunftssichersten Geschäftsstrategien. Doch wie kann die Umsetzung oder Optimierung eines Abosystems realisiert werden, das sowohl Kund:innen begeistert al…

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Rachel Miller
Successful Change Communication

Internal communication professionals and HR professionals need to know how to plan, devise and deliver successful change communication. However, many practitioners struggle to know how to communicate chan…

lieferbar ab 28.4.2026.

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