Marketing Und Management – alle Bücher, Seite 8

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Greg Giuliano
Coaching for (a) Change

Let's face it: change is hard.And yet, that's exactly what leaders are called to do-enable positive transformation for their organization, team, and team members. Traditionally, leaders have relied on a c…

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Vithala R. Rao
Applied Conjoint Analysis

Springer Texts in Business and Economics

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

lieferbar ab 19.1.2026.

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Jeremy Brown
Odd Ones in

We live in uncertain, volatile times. Now, more than ever, we need brave breakthrough thinking to deliver different outcomes, better business and (really) change the world. Jeremy Brown has built a succes…

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Michaela Lang
Koevolution von Unternehmen und Stakeholdern

Die gesellschaftlichen Anforderungen an unternehmerisches Handeln und Verantwortungsbewusstsein steigen. Eine Stakeholder-orientierte Unternehmensführung ist unerlässlich geworden. Es ist auch vermehrt fe…

lieferbar innerhalb 2-3 Wochen

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

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Marco Bertini, Oded Koenigsberg, Elie Ofek
Unlocking Customer Advantage

Discover how to capitalize on what makes your business -- and its products -- truly valuable to customersIn Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thoug…

lieferbar ab 12.5.2026.

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Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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Anja de Lorenzo-Buratta
Die Customer Journey im Kongress- und Veranstaltungssektor der Schweiz

In diesem Buch werden die Auswirkungen der Digitalisierung auf die Customer Journey im Kongress- und Veranstaltungssektor der Schweiz untersucht. Anja De Lorenzo-Buratta analysiert, wie sich Kundenerwartu…

lieferbar ab 31.1.2026.

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Gerrit Heinemann
Der neue Online-Handel

Dieses Buch präsentiert Entwicklungen und Zukunftstrends im E-Commerce, der durch die neuen digitalen Kommunikations- und Konsummuster der Kunden geprägt ist. Gerrit Heinemann beleuchtet E-Commerce-Geschä…

sofort lieferbar

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Paul Sullivan
Go-To-Market Uncovered

A tried-and-tested playbook for product and service launches you can implement in just 30 daysGo-To-Market Uncovered: How to Successfully Launch a Product and Drive Sustainable, Long-Term Revenue Growth i…

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Michael Port, Joana Galvão
Book Yourself Solid for Creatives

PRAISE FOR Book Yourself Solid for Creatives"If you're a creative trying to figure out how to turn your talent into a thriving business, this book is for you. Michael Port and Joana Galvão break it d…

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Afdhel Aziz, Bobby Jones
Good Is the New Cool Guide to Meaningful Marketing

How brands can evolve to win with conscious consumersThe Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that mee…

lieferbar innerhalb 2-3 Wochen

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Laura Ries
The Strategic Enemy

"The next breakthrough in Positioning thinking. Laura Ries simplifies, amplifies, and challenges us to get serious about what we stand for." **-Seth Godin, Author, This is MarketingBuild a brand…

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Michael Oefner
Souverän auftreten in der Businesskommunikation

Dieses Buch liefert übersichtlich, kompakt und unterhaltsam die entscheidenden Erfolgsschlüssel, um in Verhandlungen, Präsentationen, Meetings sowie Gesprächen jeder Art gewinnend und professionell aufzut…

lieferbar innerhalb 2-3 Wochen

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Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a…

lieferbar ab 31.3.2026.

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B Joseph Pine II
The Transformation Economy

From the author who defined the Experience Economy comes the next big shift: the Transformation Economy.A fundamental economic shift is emerging. Goods, services--even memorable experiences--are no longer…

lieferbar ab 3.2.2026.

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Crystal Haryanto
The Glory of Giving Everything

"Underestimate Taylor Swift at your own peril. Author and Swift scholar Crystal Haryanto certainly doesn't. In this exhaustively researched work, Haryanto not only displays her dazzling mastery of Sw…

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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

sofort lieferbar

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Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

lieferbar ab 31.3.2026.

Buch

Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a small…

lieferbar innerhalb 2-3 Wochen

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