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    Trefferliste "Marekting" - alle Bücher, LPs, CDs und mehr

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    The Impact of Marketing Strategies on Society

    Palgrave Studies in Marketing, Organizations and Society

    This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 204,83

    Vanitha Swaminathan
    Hyper-Digital Marketing

    The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organization…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 43,23

    Marketing in the Metaverse

    Palgrave Studies of Marketing in Emerging Economies

    Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Custome…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 204,83

    B2B Marketing Guidebook - Vol. 2

    Contributions to Management Science

    The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 117,33

    B2B Marketing Guidebook - Vol. 1

    Contributions to Management Science

    In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 128,00

    Marleen Schmitz, Andreas Schmitz
    System Schlägt Zufall

    Hand aufs Herz: Wie oft haben Sie schon Slogans gehört wie "Wir garantieren Ihnen 30 Bewerber in 30 Tagen"? Und wie oft haben Sie dafür viel Geld bezahlt, nur um am Ende frustriert festzustellen…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 24,90

    Anthony Tasgal
    The Art in Marketing Book

    This timely book challenges the prevailing notion that marketing is--or should be--a purely scientific discipline. Drawing inspiration from Germaine Greer's claim that "marketing is the art form of t…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 10,80

    Fab Giovanetti
    The Customer-Driven Marketing Handbook

    Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

    sofort lieferbar
    Buch
    Aktueller Preis: EUR 30,09

    Ergün Kalayci
    Wedding marketing as ethnically specific event marketing

    Ergün Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51

    Jens Nordfält, Carl-Philip Ahlbom
    Retail Marketing

    Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 59,49

    Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri
    The Dark Side of Marketing

    This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 170,69

    Jens Nordfält, Carl-Philip Ahlbom
    Retail Marketing

    Retailing is one of the world's largest industries, yet few books cover the core knowledge needed for students studying the topic or people working in the industry. This rigorous retail marketing guide bl…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 138,80

    Gioele Zamparo
    Marketing and Dysfunctional Consumer Behaviour

    International Series in Advanced Management Studies

    This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51

    Thomas Köhne
    Insurance Marketing

    This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 128,00

    Kevin Mellet,
    Marketing

    Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 82,10

    Guido Grunwald, Ali Kara, John E. Spillan
    Relationship-Oriented Sustainability Marketing

    Palgrave Studies in Marketing, Organizations and Society

    This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 170,69

    Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo
    Digital Marketing

    Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick i…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Vorheriger Preis EUR 83,74, reduziert um 6%
    Aktueller Preis: EUR 78,16

    Nils Fränzel
    Customer Experience in the Context of Omnichannel Retailing

    Handel und Internationales Marketing Retailing and International Marketing

    The research focus of Nils Fränzel is on customer behaviour in omnichannel retailing. He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensi…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 120,46

    Mark Palmer
    The Work Smarter Guide to Marketing

    'An invaluable, refreshing return to the essentials of marketing - a great and useful read' Sophie Devonshire, CEO of The Marketing SocietyWhether you're in a huge business, a start-up or have a side-hust…

    lieferbar in mind. 4 Wochen
    Buch
    Aktueller Preis: EUR 20,21

    Zizheng Yu, Hyunsun Yoon
    Social Media Marketing

    The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 67,07
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