Managementstrategies – alle Bücher, Seite 6

Oliver Vogler
Brand Management

This textbook provides a practical approach to brand leadership, tailored for master's students in business schools, executive education participants, and brand management professionals. Built around the …

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Strategic Pivot of Artificial Intelligence

This textbook offers an essential guide for students and practitioners seeking to enhance their critical understanding of the challenges and transformative potential of Artificial Intelligence (AI). It em…

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Walter Wymer
Strategic Brand Management for Small Businesses

Classroom Companion: Business

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its br…

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David Rubens
Strategic Risk and Crisis Management

Deliver strategic resilience in a crisis with proven tools for informed leadership, stronger governance and measurable risk management. Strategic Risk and Crisis Management is an executive guide for direc…

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David Rubens
Strategic Risk and Crisis Management

Deliver strategic resilience in a crisis with proven tools for informed leadership, stronger governance and measurable risk management. Strategic Risk and Crisis Management is an executive guide for direc…

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Peter M Ginter, W Jack Duncan, Linda E Swayne
Strategic Management of Health Care Organizations

Updated guide on essential strategic management practices for health care organisationsStrategic Management of Health Care Organizations delivers an essential framework for leading health care organisatio…

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Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes, Benjamin Bader
Strategic International Management

Introduction to Strategic International Management.- External Environment.- International Coordination.- Foreign Operation Modes.- Configuration of Value Chain Activities.- Selected International Business…

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Duha Alsanad, Soufiane Kherrazi, Karim Saïd
Strategic Management of Innovation

Although innovation is a necessity for growth, its journey is complex, uncertain and full of failures. This book takes a holistic approach to address innovation practices in different organizations and in…

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Mohamed-Ali Ibrahim
Advanced Leadership, Management, And Supervisory Development

Introduction In today's fast-paced and ever-evolving business world, leaders must not only manage teams effectively but also think strategically to ensure the long-term success of their organizations. ADV…

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Margaret A. White, Geraldine Lavin
Mastering the Processes of Strategic Management

Strategic Management books all emphasize planning, implementation and control. But successful strategic management is all about evaluation at every step of the process. If your plan is faulty or your impl…

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Randall Zisler
Commercial Real Estate Investing

The hard, unfiltered truth about the biggest myths and mistakes in real estate investingCommercial Real Estate Investing: An Evidence-Based Approach to Risk Management, Strategic Valuation, and Enhanced R…

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Steven Male, Krisen Moodley
Strategic Infrastructure Asset Management: A Lifecycle and Value-Based Thinking and Decision Making Capability

The intent of the text is not to focus on the tools and techniques of asset management since these are dealt with extensively within other guidance documents and textbooks, but to place those within a str…

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Diletta Vito
Corporate Reputation as Strategic Intangible Asset

SIDREA Series in Accounting and Business Administration

This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept. By integrating persp…

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Sayed Saman Hosseini Rezvani
Strategic Management in Regional Transportation

This book explores strategic management practices in regional transportation, focusing on the evolving economic and logistical ties between Iran and the UAE. It examines key infrastructure projects, trade…

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Marius Müller
Strategic Management of International E-Commerce Firms

Handel und Internationales Marketing Retailing and International Marketing

Introduction.- Focus and Relevance.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Study 1: E-Commerce Firms' Geographic Scope. Roles of Intangible Re…

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Fred David, Fred R David, Forest R. David, Meredith E. David
Strategic Management: A Competitive Advantage Approach, Concepts and Cases, Global Edition

Strategic Management: A Competitive Advantage Approach, Concepts and Cases shows you how to gain and sustain a competitive advantage in today's complex business world. The text helps you develop your own …

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The Challenge of Environmental Security in the Euro-Mediterranean Region

This book explores the complex origins and impacts of climate change, examining both natural and human-driven factors in the Euro-Mediterranean region. It will assess how climate shifts increase the frequ…

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Jasmin Michl
Human Resource Information Systems in Personnel Development and Talent Management

Jasmin Michl conducts an in-depth study on the use of Human Resource Information Systems (HRIS) in personnel development and talent management, with a particular focus on strategic areas of application an…

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Daniel Neye, Joachim Bongard
Brands in Times of Constant Change

The world is in a constant state of crisis --- with brands right in the middle of it. Whether it is climate change, artificial intelligence, political conflicts, or societal upheavals: companies must act …

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Kok Boon Oh, Giang Hoang, John Sturdy, Sarah Shuaiqi Guo
Cybersecurity Governance

This book presents the practice of protecting systems, networks, and programs from digital attacks, aiming to ensure the confidentiality, integrity, and availability of a firm's networks, business systems…

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