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Holger Rust
Messewirtschaft und Innovationskultur

Dieses Buch analysiert die Messewirtschaft unter dem Druck multipler Transformationen. Der Fokus auf Messen ist aufgrund der systemrelevanten Position dieser Branche gewählt, die gleichzeitig Repräsentanz…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 44,99*

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Uniting Marketing Efforts for the Common Good¿A Challenge for the Fourth Sector

Springer Proceedings in Business and Economics

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resource…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 197,13*

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Advances in Digital Marketing and eCommerce

Springer Proceedings in Business and Economics

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 219,03*

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Lola Bakare
Responsible Marketing

Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.

lieferbar ab 3.12.2024.

Buch

EUR 31,53*

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Advances in Digital Marketing and eCommerce

Springer Proceedings in Business and Economics

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. Thi…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 197,13*

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Advances in National Brand and Private Label Marketing

Springer Proceedings in Business and Economics

The 2023 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around th…

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Buch

EUR 175,23*

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Jaywant Singh, Paurav Shukla
Brand Management

Learn how to build, develop and manage brands with this applied textbook which also explores the latest developments in digital branding, brand crisis and brands' responsibility.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 52,42*

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Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

Erscheint bald

Buch

Edward Blackwell
Account-Based Marketing

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

Erscheint bald

Buch

Lola Bakare
Responsible Marketing

Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.

lieferbar ab 31.12.2024.

Buch

EUR 161,03*

Artikel ist im Warenkorb

Robert Rose
Content Marketing Strategy

Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 161,03*

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Robert Rose
Content Marketing Strategy

Discover a new way to elevate your marketing strategy by formalizing the approach your company takes to content marketing.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 43,57*

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Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Erscheint bald

Buch

Mohamed Zaki
Data-Driven Customer Experience Transformation

Understand how to leverage data and the latest technology including AI to deliver excellent customer experiences across digital, social and physical channels.

Erscheint bald

Buch

Catherine Xiang
Bridging the Gap

This is the first title in the new "Global Business" series of books written by leading experts in the field of international business and management. The book aims to provide a practical understanding of…

lieferbar in mind. 4 Wochen

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EUR 16,95*

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Anastasia Karklina Gabriel
Cultural Intelligence for Marketers

Use advanced cultural insights to transform your marketing strategy and discover what you can do to make your process culturally intelligent and genuinely inclusive.

sofort lieferbar

Buch

EUR 43,67*

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Erin A. Snider
Marketing Democracy

Drawing on extensive fieldwork in Egypt, Morocco, and Washington DC and recently declassified government documents, this book focuses on the construction and practice of democracy aid in the Middle East, …

lieferbar innerhalb 2-3 Wochen

Buch

EUR 55,57*

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Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition

This book gathers contributions from a broad range of jurisdictions, written by practitioners and academics alike, and offers an unparalleled comparative view of key issues in competition law, intellectua…

sofort lieferbar

Buch

EUR 251,89*

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