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Jim Kraus: Buyer Personas, Buch

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

lieferbar innerhalb 2-3 Wochen
Buch
EUR 29,42*
Craig Legrande: Ai-Driven Value Management, Buch

Craig Legrande, Venky Lakshminarayanan
Ai-Driven Value Management

Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer S…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 36,89*
Nick Mehta: Digital Customer Success, Buch

Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

lieferbar innerhalb 1-2 Wochen
Buch
EUR 29,92*
Wayne Simmons: The Customer Excellence Enterprise, Buch

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE "More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders…

lieferbar innerhalb 1-2 Wochen
Buch
EUR 28,91*
Susan Solovic: The One-Percent Edge, Buch

Susan Solovic
The One-Percent Edge

Grow big by thinking small. Your business's largest innovations will come one tweak at a time.

lieferbar ab 4.2.2025.
Buch
EUR 20,94*
Jan Carlzon: Moments of Truth, Buch

Jan Carlzon
Moments of Truth

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy.

lieferbar innerhalb 1-2 Wochen
Buch
EUR 20,74*
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