Trefferliste "E-Business" - alle Bücher, CDs, LPs und mehr

Sustainable Marketing Management

Renommierte Wissenschaftlerinnen und Wissenschaftler und Führungskräfte untersuchen in diesem Buch entlang der Phasen des Marketingmanagementprozesses die Grundlagen, Konzepte, Instrumente, cross-funktion…

Davy Graham

He Moved Through The Fair: The Complete 1960s Recordings

Steven Van Belleghem

Customer Passion

Build a customer culture that drives consistent, human-centred business results.Customer Passion by Steven Van Belleghem is a practical, evidence-based guide for managers, team leads and business strategi…

Simon Kingsnorth

Digital Marketing Strategy

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility an…

Tim Wu

The Age of Extraction

A concise yet century-spanning exploration of the power of platforms, what the future of capitalism will look like, and how to build economies that provide equality and lasting prosperity.In every society…

Beatrice E. Edler

Knowledge Services and Privacy-by-design

Knowledge services - combining information management, knowledge management, and strategic learning - is the methodology that could change the view of privacy. Not only should privacy be a legal requireme…

De Gruyter Handbook of Digital and Online Arts Marketing

Having an online and digital presence has today become essential for art organizations, artists, and artworks. In the maturing field of arts marketing, there has been an ongoing academic debate in the las…

Helmut Laux, Robert M. Gillenkirch, Heike Y. Schenk-Mathes

Entscheidungstheorie

Dieses Lehrbuch gibt eine gründliche Einführung in die normative und deskriptive Entscheidungstheorie. Es richtet sich an Studierende der Wirtschaftswissenschaften, an Dozenten und an Praktiker, die sich …

Jianqiang Wang (Jay)

Building Recommender Systems Using Large Language Models

This book offers a comprehensive exploration of the intersection between Large Language Models (LLMs) and recommendation systems, serving as a practical guide for practitioners, researchers, and students …

Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini

Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

Martin Wehrle

Die 500 besten Coaching-Fragen

Für den Coach ist die Frage ein Instrument, ohne das er seinen Beruf nicht ausüben könnte. Die Antworten und Lösungen, die ein Klient findet, sind immer nur so gut wie die Fragen, die der Coach ihm vorher…

Marius Müller

Strategic Management of International E-Commerce Firms

Introduction.- Focus and Relevance.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Study 1: E-Commerce Firms' Geographic Scope. Roles of Intangible Re…

Tim Wu

The Age of Extraction

Today's dominant tech platforms are the most effective tools ever created for extracting wealth, destabilising the societies they plunder by creating vast inequality. One of the world's pre-eminent anti-m…

Bianca Fritz

Content matters

Fernsehstudio, Radiostation, Textbüro - all das steckt heute in unserer Hosentasche. Jeder kann jederzeit jede Medienform produzieren und in die Welt schicken. Nur: Wie Du Inhalte so aufbereitest, dass si…

Irving Berlin (1888-1989)

Berlin for Brass

The Chestnut Brass Company

Swing Out Sister

Certain Shades Of Limelight 1994 - 2004

Swing Out Sister wurde 1985 gegründet und bestand aus Corinne Drewery (Gesang), Andy Connell (Keyboards) und Martin Jackson (Schlagzeug). Die Band feierte mit der Single »Breakout« fast sofort Erfolg. …

Wilhelm Mülder, Thomas Barton, Klaus Werner Wirtz

Digitalized Companies

The reader gains practical insights into application areas and business models of a digitized enterprise. Methods for digital transformation are explained, and the technical fundamentals and operational a…

Kira Louisa Küpper

Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

Josef Gochermann

Technologiemanagement

Josef Gochermann liefert in diesem Essential und dem dazugehörenden Online-Kurs ein Kompendium über die wesentlichen Elemente des Technologiemanagements. Er charakterisiert die erforderlichen Wissensgrund…