Digital Technologies And Marketing Management – alle Bücher, Seite 9

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Kip Currier
Ethics, Information, and Technology

Information use is changing rapidly in the digital age, leading to complex intellectual property and ownership issues. Exploring the ethical implications of this new environment, specifically as they rela…

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Crystal Haryanto
The Glory of Giving Everything

"Underestimate Taylor Swift at your own peril. Author and Swift scholar Crystal Haryanto certainly doesn't. In this exhaustively researched work, Haryanto not only displays her dazzling mastery of Sw…

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Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

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Eric Yaverbaum
Public Relations for Dummies

PR secrets for making a splash with your brandPublic relations (PR) is about building a great reputation for a brand, a product, or even a person. Public Relations For Dummies is a crash course on strateg…

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Afdhel Aziz, Bobby Jones
Good Is the New Cool Guide to Meaningful Marketing

How brands can evolve to win with conscious consumersThe Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that mee…

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Kent Le
Luxury Marketing

The definitive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practical…

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David Ackert
The Short List

Focus on the right relationships for better business results.When it comes to business development, professionals often struggle--not from a lack of opportunities but from not knowing where to focus their…

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Chris Hatfield
Sales Psyche

In the relentless world of sales, where targets loom large and rejection can be a constant companion, the toll on your mind is often underestimated. This book is a transformative resource in the challengi…

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Brianna Doe
The Unapologetic Professional

For every founder, creative, and multi-hyphenate professional rewriting the rules about work.The world tells you to pick one path, follow the rules, and shrink yourself to succeed. The Unapologetic Profes…

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Tammy Zonker
Calling All Heroes

Transform your nonprofit's approach to fundraising with the power of human-centered strategiesIn Calling All Heroes: Combining the Best of Donor-Centered and Community-Centered Fundraising for Greater Imp…

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Sujeevan Vijayakumaran
DevOps

Optimize your software development lifecycle with DevOps! In this project-driven, practical guide, DevOps expert Sujeevan Vijayakumaran will teach you all you need to know about this methodology. Walk thr…

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Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a small…

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Data-Centric Business and Applications

This book provides a comprehensive insight into contemporary management challenges shaped by digital transformation, operational excellence, and data-driven human resource strategies. It presents innovati…

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Jordan Belfort
Way of the Wolf

The real-world figure who inspired "The Wolf Of Wall Street" reveals how to use the Straight Line System in order to secure business success.

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Donald Miller
Building a Storybrand 2.0

Since the original publication of Building A Storybrand, over one million business leaders have discovered Donald Miller's powerful Storybrand Framework and they are making millions. Now, the classic reso…

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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

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Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a…

lieferbar ab 31.3.2026.

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Steven Ekstract, Stu Seltzer
Brand Licensing for Dummies

Drive revenue growth through brand licensingLicensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trust…

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Jean-Pierre Danthine, John B Donaldson, Samuel Danthine
Intermediate Financial Theory

Intermediate Financial Theory, Fourth Edition provides an updated and thorough explanation of basic financial concepts, in a manner accessible both to those new to the subject and to those without a deep …

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Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

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