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Christoph Senn: Triple Fit Strategy, Buch

Christoph Senn, Mehak Gandhi
Triple Fit Strategy

"Business-to-business selling is still dominated by "value selling"--trying to match products to needs and making deals. It's a buyer-seller relationship built on transactions, and it's not the way you sh…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 35,89*

Tom Emrich
The Next Dimension

The definitive guide to using augmented reality in marketing, advertising, and sales Ready to revolutionize your business? In The Next Dimension, acclaimed expert Tom Emrich reveals how augmented reality …

lieferbar innerhalb 1-2 Wochen

Buch

EUR 28,91*

Michael Port, Joana Galvao
Book Yourself Solid for Creatives

Expand your book of business at your creative agency or freelance service In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific…

lieferbar ab 1.4.2025.

Buch

EUR 29,42*

Laura Macdonald
The Endowment Handbook

Praise for THE Endowment HANDBOOK "The Endowment Handbook is an invaluable resource for anyone involved in the nonprofit sector. The author's expertise and practical advice offer a roadmap for building fi…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 66,29*

Benjamin W. Pearce
Senior Living Communities

"This work is an updated edition to Senior Living Communities that reflects the current management practices of senior living communities"--

lieferbar in mind. 4 Wochen

Buch

EUR 127,41*

Afdhel Aziz, Bobby Jones
Good Is the New Cool Guide to Meaningful Marketing

PRAISE FOR GOOD IS THE NEW COOL GUIDE TO MEANINGFUL MARKETING "Afdhel, Bobby, and Conspiracy of Love are key partners on this journey to bring our purpose to life." -VICKY L. FREE, former CMO, Global Bra…

lieferbar ab 11.2.2025.

Buch

EUR 28,91*

Eric Yaverbaum
Public Relations for Dummies

Understand what it takes to develop successful public relations campaigns Effective public relations (PR) can help level the playing field between you and your competitors. You don't necessarily need a bi…

lieferbar ab 11.3.2025.

Buch

EUR 26,43*

Matt Britton
Generation AI

Clear, practical guidebook to being a parent and professional in a world transformed by AI In Generation AI, lifelong entrepreneur, futurist, and consumer trend expert Matt Britton explores how artificial…

lieferbar ab 6.5.2025.

Buch

EUR 30,40*

Currier
Ethics, Information, and Technology

Information use is changing rapidly in the digital age, leading to complex intellectual property and ownership issues. Exploring the ethical implications of this new environment, specifically as they rela…

Erscheint bald

Buch

Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a sma…

lieferbar ab 18.3.2025.

Buch

EUR 31,40*

Steven Ekstract, Stu Seltzer
Brand Licensing for Dummies

Your guide to profiting from the world of licensing The brand licensing business is everywhere, turning intellectual property in sectors like entertainment, sports, and fashion into consumer products. Br…

lieferbar ab 6.5.2025.

Buch

EUR 25,93*

Leslie Zane
The Power of Instinct

"People don't decide with their conscious brain, but by instinct. And according to marketing expert Leslie Zane, if you want to promote a product, an idea, or yourself, you have to connect with your audie…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 31,40*

Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

lieferbar innerhalb 1-2 Wochen

Buch

EUR 52,42*

Bob Moore
Ecosystem-Led Growth

Praise for Ecosystem-Led Growth "Bob Moore lays out timely, actionable strategies for turning partner ecosystems into growth engines. A vital read for driving concrete results in today's interconnected m…

lieferbar innerhalb 2-3 Wochen

Buch

EUR 31,40*

Malcolm Gladwell
Revenge of the Tipping Point

"Why is Miami--Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and what do…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 33,40*

Amanda Cosco
Electric Runway

How technology is transforming the $3 trillion fashion industry From color-changing dresses to leather grown in labs, the fashions of the future are exciting, eccentric, and positively electric. Drawing f…

lieferbar ab 17.6.2025.

Buch

EUR 29,42*

Kent Beck
Tidy First?

"Messy code is a nuisance. 'Tidying' code, to make it more readable, requires breaking it up into manageable sections. In this practical guide, author Kent Beck, creator of Extreme Programming and pioneer…

sofort lieferbar

Buch

EUR 37,52*

Julia Ewert
From Pitch to Profit

YOUR BLUEPRINT TO A POWERFUL AND EFFECTIVE SALES PROCESS THAT IMPROVES CONVERSION AND INCREASES REVENUE Are you struggling to stand out from the competition? Do you know how to sell successfully while st…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 22,94*

David Meerman Scott
The New Rules of Marketing & PR

"The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since t…

lieferbar innerhalb 1-2 Wochen

Buch

EUR 31,40*

Leila Fataar
Culture-Led Brands

Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.

Erscheint bald

Buch

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