Digital Economics – alle Bücher und LPs, Seite 4

Andy Headington
Digital Marketing for Travel Brands

Digital marketing within the travel industry can be complex and difficult for marketers to navigate. From ideation to campaign planning, through to execution and measurement, there are many stages for the…

lieferbar ab 27.1.2026.

Buch

Leslie Paul Thiele
Human Agency, Artificial Intelligence, and the Attention Economy

Human beings face serious danger in navigating the digital world. Our craving for attention and the tendency to distribute it widely is instinctive. So is the tendency to heed fast-moving objects, novel p…

lieferbar innerhalb 2-3 Wochen

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Daniel Dobrygowski
Technology Governance

Making the right decisions about emerging technology is a challenge for every business. It requires senior leaders to balance their desire to encourage innovation with the financial, reputational and oper…

lieferbar ab 26.5.2026.

Buch

Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

lieferbar innerhalb 1-2 Wochen

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Tariq Munir
Reimagine Finance

Praise for REIMAGINE FINANCE"Although some CFOs have long had CIOs reporting to them, finance has largely been ignored in terms of data, AI and digital transformation. Munir's book persuasively argue…

lieferbar innerhalb 1-2 Wochen

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David Utzke
The Digital Asset Technology Guidebook

Discover how distributed ledger technologies work under the hood and learn how to identify those that are actually cryptographically secured and decentralizedIn The Digital Asset Technology Guidebook: Dec…

lieferbar innerhalb 1-2 Wochen

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Gene Kim
The Unicorn Project

The highly anticipated follow-up to the bestselling title, The Phoenix Project.

lieferbar innerhalb 1-2 Wochen

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Debbie Soon
Digital Mavericks

Featuring the never before told stories of artists, builders, and innovatorsCLAIRE SILVER AI collaborative artistCOZOMO DE' MEDICI Grand patron of the digital artsFOODMASKU Gun violence survivor and artis…

lieferbar innerhalb 2-3 Wochen

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Vala Afshar, Henry King
Autonomous

A compelling roadmap to building an autonomous business, best positioned to win, using digital labor powered by Agentic and physical AIAn autonomous business is designed to be AI-first in its strategies a…

lieferbar innerhalb 1-2 Wochen

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Antonio Weiss
The Practical Guide to Digital Transformation

In every organization, digital transformation is a key activity to ensure you are keeping up with your competitors. However, plenty of organizations have failed to take advantage of the business improveme…

lieferbar ab 31.3.2026.

Buch

Donald Mackenzie, Koray Caliskan
Inside Digital Advertising

Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting syst…

lieferbar ab 7.1.2026.

Buch

Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar ab 27.1.2026.

Buch

Donald Mackenzie, Koray Caliskan
Inside Digital Advertising

Dozens of times daily, access to your screen is auctioned to advertisers, sometimes by your own phone or laptop without your knowledge. In the background are huge, electricity-hungry, carbon-emitting syst…

lieferbar ab 7.1.2026.

Buch

Clarence Taylor
Beyond the Spotlight

Beyond the Spotlight:How Black Entrepreneurs Are Building Power, Wealth, and Legacy in the Digital Age

lieferbar innerhalb 2-3 Wochen

Buch

Ian Murrin, Rajesh Jethwa
Transform!

Learn what separates success from failure in technology-led transformation initiatives*Transform!*explores the stark reality that only a small fraction of companies achieve their technology-led transforma…

lieferbar innerhalb 1-2 Wochen

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

lieferbar ab 31.3.2026.

Buch

Sharon O'Dea, Jonathan Phillips
Digital Communications at Work

Implement a digital communications strategy that boosts engagement, retention and productivity in a hybrid workplace.Digital Communications at Work is the practical guide for internal communications manag…

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Clare Harris, Karen Edwards, Donna Watts
The Fundamentals of Digital Fashion Marketing

How can judicious use of online marketing, social media, video, mobile and in-store technologies help fashion brands reach and engage with their audience?The Fundamentals of Digital Fashion Marketing uses…

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Leora Klapper, Dorothe Singer, Laura Starita
The Global Findex Database 2025

Exploring financial resilience in the face of climate hazards, the fifth edition of the Global Findex Database unveils fresh insights on fintech trends and money management. It integrates a new survey on …

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Mark Woeppel
Building Resilient Manufacturing Operations

Building Resilient Manufacturing Operations is a powerful guide for manufacturers battling daily chaos and systemic inefficiency. Grounded in the Theory of Constraints (ToC), this book shows leaders how t…

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