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Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

lieferbar ab 30.6.2026.

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Eui-Youl Kim
Neues verkehrswissenschaftliches Journal NVJ - Ausgabe 35

As data-driven methods for defect detection become more prevalent in the railway industry, the demand for high-quality data continues to grow. However, field experiments are often time-consuming and const…

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Tomaso Aste
Probabilistic Data-Driven Modeling

"This book introduces a powerful selection of methodologies and approaches for constructing models from data from various domains from statistics to complexity science. This book uses the estimation …

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Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world.This textbook provides upper-level undergraduate and postgraduate students with a…

lieferbar ab 24.2.2026.

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Nicholas Kelly
The Ai-Driven Data Team

Rapidly transform your analytics teams to deliver AI-driven insights.The AI-driven Data Team by Nicholas Kelly is a proven-to-work playbook for data and analytics leaders who want to align analytics capab…

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Shaon Talukder
Technology-Led Tourism

Implement AI strategies to optimise performance and deliver stronger customer experiences in tourism. Technology-Led Tourism is a practical guide for managers, department heads and industry professionals …

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Lisa Ventura
Artificial Intelligence in Cybersecurity

Strengthen AI-enabled cyber resilience and deliver informed, data-led security decisions across your organization.Artificial Intelligence in Cybersecurity gives senior cybersecurity professionals the prov…

lieferbar ab 28.4.2026.

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Elisa Farri, Gabriele Rosani
HBR Guide to Generative AI for Managers

Leverage gen AI to save time, innovate faster, and lead effectively.You're probably aware that generative AI can output quality text and create stunning images in seconds. But smart managers are now using…

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Chris Hemedinger
SAS for Dummies

Unlock the value in your organization's data with SASSAS software offers data and analytics functionality that delivers valuable insights into the nuts and bolts of your business. In SAS For Dummies, you'…

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Violaine Roussel
Data-Driven Hollywood

The rise of Hollywood's data and algorithm specialists and their growing influence on creative decisionsIn Hollywood today, thousands of data specialists work for streaming video platforms, playing a role…

lieferbar ab 30.6.2026.

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Allen Carroll
Telling Stories with Maps

Bring your data to life with this essential guide to storytelling with maps.From scraping patterns in sand to drawing intricate lines on vellum and paper, to charting every place on the planet, humans hav…

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Michael Alexander, Dick Kusleika
Microsoft Excel 365 Bible

Your up-to-date guide to Excel 365Microsoft Excel 365 is the dominant spreadsheet tool for people and businesses around the world. And now, with the second edition of Microsoft ^®^Excel ^®^365 Bible, you …

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Nicole Koenigstein
Transformers: The Definitive Guide

The vast potential of AI technology remains untapped in areas like audio, video, and complex data analysis. In fact, many of today's professionals find it challenging to apply AI innovations across these …

lieferbar ab 5.5.2026.

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Haipeng Gao, Ari Joury, Weining Shen, Guanyu Hu
Soccer Analytics with Machine Learning

Struggling to grasp machine learning concepts or unsure how to apply them in the real world? This book aims to change that by using the world's most popular game--soccer--to illuminate key concepts in pre…

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Vithala R. Rao
Applied Conjoint Analysis

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

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Dominik Schwizer, Michael Burch
Data Excellence in Sports

Management for Professionals

This book offers a comprehensive guide for sports organizations to effectively manage and leverage data for optimal outcomes. It bridges theory and practice, providing frameworks for sports data strategy …

lieferbar ab 1.4.2026.

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Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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