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Craig Legrande, Venky Lakshminarayanan
Ai-Driven Value Management

Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategies In AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer S…

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EUR 36,89*

Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

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Peter Collett
How to Tell What People Are Thinking (Revised and Expanded Edition)

A trusted handbook for more than a decade, Peter Collett’s bestselling guide to body language, How to Tell What People Are Thinking, has been fully updated with the latest research, including insight into…

lieferbar in mind. 4 Wochen

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EUR 21,44*

Anne Gregory, Mandy Pearse
Planning and Managing Public Relations Campaigns

A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.

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Mandy Pearse, Anne Gregory
Planning and Managing Public Relations Campaigns

A definitive guide to planning PR and event campaigns, this book contains everything readers need to know to design, execute and evaluate campaigns of any size.

Erscheint bald

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Susan Solovic
The One-Percent Edge

Grow big by thinking small. Your business's largest innovations will come one tweak at a time.

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EUR 21,44*

Wayne Simmons, Tom DeWitt
The Customer Excellence Enterprise

Praise for THE Customer Excellence ENTERPRISE "More than a book; it's a compass for organizations navigating today's interconnected marketplace with authenticity and purpose. A practical guide for leaders…

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EUR 29,42*

Jeff Fuhrer
The Myth That Made Us

How our false narratives about post-racism and meritocracy have been used to condone egregious economic outcomes—and what we can do to fix the system. The Myth That Made Us exposes how false narratives—o…

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EUR 29,42*

Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale. Which would you rather have: a sma…

lieferbar ab 18.3.2025.

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EUR 30,40*

Jon Cope, Stuart Mayell
Creativity in PR and Communications

Obtain and utilize necessary innovative and creative skills needed within public relations and communications with this undergraduate and postgraduate textbook.

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Abhijit Das
Strategies in GATT and Wto Negotiations

Based on insiders' accounts, the book provides a comprehensive discussion of the strategies used by some developing countries in countering asymmetric power dynamics at the negotiating table and securing …

lieferbar ab 30.6.2025.

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EUR 186,29*

Megan Hunter, Liz Hunter
Conflict Influencer

In today's dynamic business landscape, organizations across sectors face the challenge of navigating high-conflict customer interactions. Megan Hunter, known as The Conflict Influencer and leading expert …

lieferbar ab 25.3.2025.

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EUR 21,44*

Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

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Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

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Lauren Wesley Wilson
What Do You Need?

"What do you need? This question, as simple as it is powerful, is not often asked of women of color. But the answer to this question could be the difference between dreaming of a successful life and actua…

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EUR 27,41*

Louise Story, Ebony Reed
Fifteen Cents on the Dollar

A sweeping, narrative history of Black wealth and the economic discrimination embedded in America's financial system.

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EUR 33,91*

Alexander V Laskin
Organizational Reputation Management

Teaches public relations through the management of relationships with key organizational publics, perfect for business and management students Organizational Reputation Management: A Strategic Public Rela…

lieferbar in mind. 4 Wochen

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EUR 73,87*

Laura Hamill
The Power of Culture

A revelatory new book showing how organizations need to be proactive about their culture—and how they can achieve that vital goal. All organizations have a culture, whether they acknowledge it or not—and…

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EUR 29,42*

Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

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Katie King
AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

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