Consumer – Bücher, CDs, LPs und mehr, Seite 7

Picking Winners

Politically independent central banks such as America's Federal Reserve have enormous sway over the financial lives of citizens globally and often affect citizens differently according to their wealth. In…

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Anne Zimmerman
Informed Consent for AI and Health Care

This book clarifies the differing roles of informed consent in healthcare as well as the guidelines, rules, and laws governing consent. The growing use of AI in health care has led to open questions about…

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Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

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Anna Cristina Pertierra, Rosana Pinheiro-Machado, Tingting Liu, Czarina Saloma
New Consumers in the Global South

In large cities of the Global South, an immersion in mass consumer culture is no longer the domain of the rich. This book offers a transnational examination of how global economic development has transfor…

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Deniz Lefkeli
The Corporate Gaze

This book explores the profound impact of being observed in the marketplace and how it shapes consumer behavior in the digital age. As technology and AI become integral to business operations, consumers i…

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Oliver Hoffmann
Rethink Consumption

Free from Consumption Compulsions - A Guide to a More Conscious Life In a world where consumption is omnipresent, we often become unnoticed prisoners of our buying habits. Rethinking Consumption is a prac…

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Asta Mikalauskien¿, Dalia ¿Treimikien¿, Ignas Mikalauskas
Climate Change and Responsible Consumption

Springer Climate

This book explores the impact of our consumption habits on the planet and how global crises can transform them. Connecting climate policy, sustainable development, and consumer behavior, it offers a clear…

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Thomas Anning-Dorson
Digital Business Transformation in Africa, Volume II

Palgrave Studies in Technology and Innovation in Africa

As Africa's digital economy expands rapidly, it presents a wealth of opportunities for both micro and macroeconomic development. This book, the second of two volumes, offers a comprehensive examination of…

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Rudolf Tjandra, Amalia E. Maulana
Navigating ASEAN

This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia's fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field…

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Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

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Carmela Donato
Eco-Label Visual Design and Sustainability

This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels function …

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Theresia Mennekes
Digital Transformation in Retail

Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

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Richard Ezekiel
Coelevate

COELEVATE is the #1 book for building partnerships. -Journeybee, top resource for partnership insights"A powerful new blueprint for partnerships." -PETER STERN, CEO Peloton"If you lead part…

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Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri
The Dark Side of Marketing

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.…

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Marketing in the Digital Age

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online dec…

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Martin Block, Frank Mulhern, Larry Degaris, Don Schultz
Rethinking Retail

Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two…

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Kathleen Gish
Let Them Eat Fair-Trade Chocolate Cake

Neoliberalism is a politico-economic framework that emphasizes deregulation, free trade, and minimal government intervention in the economy; further, it suggests that social issues are best addressed thro…

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Tobias Schoenberger
Building blocks for a modern privacy law

Global and Comparative Data Law - Band 6

Daten sind eine zentrale Ressource des 21. Jahrhunderts. Daten dienen individuellen, kollektiven und Gemeinwohlzwecken. Daten und Datenökosysteme prägen die Wettbewerbsfähigkeit von kommerziellen, nicht-k…

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Robert Daniel,
How brand teasing works across different cultures

Background While globalization fosters connectivity between people, consumers, and brands, cultural differences continue to shape how messages are perceived. Humor is widely recognized as an effective adv…

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Carolina Caldeira Valente
Virtual Unfair Competition:

Given the fluidity of the virtual environment, various problems arise, including unfair competition, which has consequences for consumers. Thus, it is essential to analyse the subtle difference between un…

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