Consumer Behaviour – alle Bücher, Seite 3

Steve Penfold
The Dominion of Shoppers

The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the "four Ps" of consumer history -- place, product, payment, and power -- historian S…

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Jashim Khan, Russell Belk
Digital Currency and Consumption

The digitalization of payment modes, combined with the development of Blockchain technology, is shaping the future of digital currency worldwide. Many financial regulators are experimenting with the feasi…

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar in mind. 4 Wochen

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Fabrizio Mosca, Valentina Chiaudano
Sustainability and Luxury Management

Recently, sustainability has become a focal point for companies across all sizes and sector, and the luxury industry is no exception. This shift reflects a growing awareness of the environmental, social, …

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. "Filled with illuminating case studies, this is a stimulating examination of the hi…

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Mike Hower
Sustainability Storytelling

Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

sofort lieferbar

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The Routledge Handbook of Identity and Consumption

"Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger's ironic twist of Descartes - "I s…

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J B Mackinnon
The Day the World Stops Shopping

Consuming less is our best strategy for saving the planet---but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world withou…

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Harry Mills
Secret Sauce

This helpful resource shows you how to transform unconvincing messages into compelling copy.The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Ou…

lieferbar ab 1.12.2026.

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Dominic Appiah, Wilson Ozuem
Smartphone Marketing

This book offers a timely examination of the smartphone ecosystem as a key domain of branding, technological disruption, and consumer behaviour in the AI age. It explores how AI-enabled smartphones shape …

lieferbar ab 29.11.2026.

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Dzenan Kulovic, Nedzad Grabus
Food Waste Management

Food waste has traditionally been approached from the perspective of economics and ecological damage. This book adds an underexplored dimension, religious beliefs, ethics and cultural practices and their …

lieferbar ab 23.11.2026.

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Prashant Chaudhary
Retail Marketing in the Modern Age

Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examin…

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Pascal Stiefenhofer
Conscious Consumption

Ethical consumption encompasses a broad spectrum of issues including fair trade, sustainable sourcing, cruelty-free products, and ethical labour practices. Beyond mere transactions, today's consumers seek…

lieferbar innerhalb 2-3 Wochen

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Socioeconomic Factors, Consumer Health, and Broader Well-Being

Advances in Mental Health and Addiction

This book explores the intricate connections between socioeconomic factors, consumer health, and broader well-being, offering a multidisciplinary perspective on how various determinants shape individual a…

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Contemporary Marketing Practices in Africa, Volume 1

Palgrave Studies of Marketing in Emerging Economies

Contemporary Marketing Practices in Africa: Technological and Strategic Perspectives is the first volume in a series of two published to honor Professor Kofi Q. Dadzie's enduring contributions to African …

lieferbar innerhalb 2-3 Wochen

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Jackie Raphael-Luu
Eco and Ethical Advertising

Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice.O…

lieferbar ab 22.10.2026.

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Jackie Raphael-Luu
Eco and Ethical Advertising

Designed to teach students the essential theory and tools of advertising, this unique textbook also places a special emphasis on sustainability, diversity and ethical issues within contemporary practice.O…

lieferbar ab 22.10.2026.

Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

lieferbar innerhalb 2-3 Wochen

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

lieferbar innerhalb 2-3 Wochen

Buch

Sustainability in Fashion: Creativity, Education, and Innovation

Sustainability in Fashion: Creativity, Education, and Innovation is a book that focuses on how sustainability can be integrated into the fashion and clothing industry. The set of chapters provides peer-re…

lieferbar innerhalb 2-3 Wochen

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