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    Trefferliste "Consumer Behavior" - alle Bücher

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    Emily Mester
    American Bulk

    To be American is to hoard, to collect. But what if that wasn't a bad thing? Emily Mester's American Bulk asks readers to see our national consumer obsession as more than a modern scourge-to consider cons…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 16,95

    Gareth J Harvey
    Applied Consumer Psychology

    Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

    lieferbar ab 30.12.2025.
    Buch
    Aktueller Preis: EUR 57,46

    Helen Bessant, Brian Dive
    Human Resource Practice

    Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

    lieferbar ab 25.11.2025.
    Buch
    Aktueller Preis: EUR 77,68

    Helen Bessant, Brian Dive
    Human Resource Practice

    Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

    lieferbar ab 25.11.2025.
    Buch
    Aktueller Preis: EUR 270,90

    Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
    UX Skills for Business Strategy

    Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

    Erscheint bald
    Buch

    Luxury and the Senses

    This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

    lieferbar ab 13.11.2025.
    Buch
    Aktueller Preis: EUR 147,13

    Jon-Stephen Stansel
    The 10 Principles of Effective Social Media Marketing

    Understand the fundamental principles of effective social media marketing.

    lieferbar ab 30.9.2025.
    Buch
    Aktueller Preis: EUR 39,78

    Katie Hart
    Neuromarketing

    Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

    Erscheint bald
    Buch

    Christina Garnett
    Transforming Customer-Brand Relationships

    Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success.

    lieferbar ab 30.9.2025.
    Buch
    Aktueller Preis: EUR 42,31

    Zizheng Yu, Hyunsun Yoon
    Social Media Marketing

    Learn the theory and practice of social media marketing and social media management success with this textbook.

    Erscheint bald
    Buch

    Naomi Oreskes, Erik M Conway
    The Big Myth

    The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 22,94

    Misty L Heggeness
    Swiftynomics

    "Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful."--Claudia Gold…

    Erscheint bald
    Buch

    Jo Wiltshire, Catrin Cousins
    Fashion Marketing

    With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

    Erscheint bald
    Buch

    Annika A Culver
    Democratizing Luxury

    Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 37,90

    David Toifl
    Effects of information and tacit collusion on consumer prices

    The topic of asymmetric price transmission refers to the observation that increasing marginal costs lead to quicker consumer price adjustments than decreasing marginal costs. Changes in the marginal cost …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 47,36

    Yaniv Navot
    Marketing in the AI Era

    Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 27,91

    Big Data

    This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 97,20

    Gordon M. Sayre
    Automobility and the Anthropocene

    This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 30,19

    Gordon M. Sayre
    Automobility and the Anthropocene

    This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 81,45

    Lukas Zimmer
    Consumer Responses to Corporate Responsibility and Branding

    Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinati…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 109,51
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