Consumer Behaviors – alle Bücher, Seite 2

Mario Tufano
The Golden Age of Bull$hit

We're drowning in nonsense but starving for authenticity.We live in an era flooded with spin, hype, and sensationalism, where the line between persuasion and deception has never been blurrier. In The Gold…

lieferbar innerhalb 1-2 Wochen

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Paul Hague
Market Research in Practice

Develop your market research skills with this bestselling guide that explains how to utilize market research tools and methods effectively to obtain reliable results.

lieferbar ab 30.12.2025.

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Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
UX Skills for Business Strategy

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

lieferbar ab 3.3.2026.

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Emily Mester
American Bulk

To be American is to hoard, to collect. But what if that wasn't a bad thing? Emily Mester's American Bulk asks readers to see our national consumer obsession as more than a modern scourge-to consider cons…

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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar ab 11.12.2025.

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Tom Guarriello,
The Meaning of Branded Objects

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

lieferbar ab 14.10.2025.

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Katie Hart
Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

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Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

sofort lieferbar

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Fashion Works

This book brings together a set of contributions through which it is possible to understand the recent evolution and the moment of disruption in which the textile and fashion industry finds itself.Conside…

lieferbar ab 7.11.2025.

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

How does social media affect consumer behaviour and influence market dynamics? This textbook provides students with the theory and practice of social media marketing and social media management to succeed…

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behaviorWhy do people do what we do? To answer this question, many of us turn to psychology. But i…

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Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

Taking a holistic view of the fashion landscape, from fast fashion to high-end, understand marketing principles, practices and the vital role marketing plays within the context of fashion.Fashion Marketin…

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Kamilla Jones
International Fashion Marketing

Learn to create lasting impact for global fashion brands through branding, marketing and consumer engagement.

lieferbar ab 27.1.2026.

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

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Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

lieferbar innerhalb 2-3 Wochen

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Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

lieferbar innerhalb 2-3 Wochen

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Greg Kihlstrom
Agile Marketing

Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Ad…

lieferbar innerhalb 2-3 Wochen

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Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresi…

lieferbar innerhalb 2-3 Wochen

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