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Sustainable Apparel Retailing

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within th…

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Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresistibl…

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Azhar Ul Haque Sario
Sales Forecasting

Sales Forecasting: Data Science Models Unlock the future of sales with the power of data science. This book is your guide to predicting sales across various industries using advanced techniques like: Re…

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Azhar Ul Haque Sario
Basic Marketing Course

Dive into the future of marketing with "Basic Marketing Course: University Textbook"! This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform. Learn a…

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Amelia B. Finaret, William A. Masters
Food Economics

Food Economics provides a unified introduction to the economics of agricultural production, business decisions, consumer behavior, and the government policies that shape our food system. This open access…

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Nina
Big Data: The New Frontier for Economic and Social Insights

The age of big data is transforming how we perceive economies. Unlike traditional, lagging indicators, big data offers a real-time pulse. From search engine trends to social media buzz and online transact…

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Sanam
Unrealistic Profits, Unreliable Results: Rethinking Stockpiling Behavior in Consumption Tax Models

Consumption taxes, levied on the final purchase of goods and services, are a prevalent means for governments to raise revenue. To assess the potential impact of these taxes, economists rely on consumption…

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Consumer Awareness and Textile Sustainability

This contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, co…

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Energy Informatics

The two-volume set LNCS 15271 and 15272 constitutes the proceedings of the 4th Energy Informatics Academy Conference, EI.A 2024, held in Kuta, Bali, Indonesia, during October 23 25, 2024. The 40 full pap…

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Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

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Energy Informatics

The two-volume set LNCS 15271 and 15272 constitutes the proceedings of the 4th Energy Informatics Academy Conference, EI.A 2024, held in Kuta, Bali, Indonesia, during October 23-25, 2024. The 40 full pap…

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Salvatore Parisi
Nutrition, Chemistry, and Health Effects of Sugar, Salt, and Milkfat

This book covers sugar, salt and milk fat from a chemical perspective, and presents an overview of the role of these ingredients in our food, focusing on their flavors, satiety-inducing properties, nutrit…

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