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    Trefferliste "Consumer Behavior" - alle Bücher

    Ihre Suche nach "Consumer Behavior" (Bücher) ergab 47 Treffer.

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    Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer
    Strategic Marketing

    This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 43,14

    Debbie Danowski
    Images of Health in Food Advertising

    Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the healt…

    lieferbar ab 3.9.2026.
    Buch
    Aktueller Preis: EUR 125,67

    Marketing to the Base of the Pyramid

    This book is a collection of nine chapters discussing the impact of sustainable marketing and business practices on the stakeholders at the base of the pyramid (BoP). It explores multifaceted dimensions r…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 175,23

    Global Perspectives on AI, Ethics, and Business Economics

    Contributions to Management Science

    This book offers an in-depth exploration of the complex and rapidly evolving world of artificial intelligence (AI), focusing on its ethical, economic, and business dimensions. It provides a comprehensive …

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 175,23

    A Cultural History of Shopping in the Early Modern Age

    A Cultural History of Shopping was aLibrary Journal Best in Reference selection for 2022.Across Europe, the Early Modern period was marked by political, religious and cultural upheaval, and saw the emerge…

    lieferbar ab 20.8.2026.
    Buch
    Aktueller Preis: EUR 46,09

    Lynne Pepall, Manzur Rashid, Peter Antonioni
    Microeconomics for Dummies, 2nd U.S. Edition

    Find easy-to-follow coverage of microeconomics basicsMicroeconomics For Dummies, 2nd U.S. Edition demystifies the complex world of microeconomics, offering down-to-earth explanations and real-world applic…

    lieferbar innerhalb 1-2 Wochen
    Buch
    Aktueller Preis: EUR 25,43

    Martin Block, Frank Mulhern, Larry Degaris, Don Schultz
    Rethinking Retail

    Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two…

    lieferbar innerhalb 2-3 Wochen
    Buch
    Aktueller Preis: EUR 45,50
    Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.