Consumer Behavior – alle Bücher, Seite 2

Eli Cook
Choose Your Own Captivity

A provocative exposé of how our attention, behavior, and desires have been co-opted by the "choice box"---a curated set of options that offer a false sense of agency while funneling us down pre-…

lieferbar ab 16.2.2027.

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

lieferbar in mind. 4 Wochen

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar innerhalb 1-2 Wochen

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. "Filled with illuminating case studies, this is a stimulating examination of the hi…

lieferbar innerhalb 1-2 Wochen

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough ,Richard Vincent and Richard Brooks is a practi…

lieferbar ab 28.7.2026.

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Richard H. Thaler
Misbehaving

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, freq…

sofort lieferbar

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

lieferbar ab 29.12.2026.

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Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

lieferbar ab 29.12.2026.

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Mike Hower
Sustainability Storytelling

Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

lieferbar innerhalb 1-2 Wochen

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J B Mackinnon
The Day the World Stops Shopping

Consuming less is our best strategy for saving the planet---but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world withou…

lieferbar innerhalb 1-2 Wochen

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Harry Mills
Secret Sauce

This helpful resource shows you how to transform unconvincing messages into compelling copy.The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Ou…

lieferbar ab 1.12.2026.

Buch

Nele Jacobs
Strategic Orientations and Innovativeness of Multinational Corporations

Handel und Internationales Marketing Retailing and International Marketing

Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key…

lieferbar innerhalb 2-3 Wochen

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Marketing in the Digital Age

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online dec…

lieferbar innerhalb 2-3 Wochen

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Krittinee Nuttavuthisit
Mindful Consumption and Marketing

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of con…

lieferbar ab 31.10.2026.

Buch

Krittinee Nuttavuthisit
Mindful Consumption and Marketing

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of con…

lieferbar ab 30.11.2026.

Buch

The Role of Marketing in Reshaping the Dynamic Landscape of Business

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers pres…

lieferbar innerhalb 2-3 Wochen

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Sustainable Apparel Retailing

Sustainable Textiles: Production, Processing, Manufacturing & Chemistry

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within th…

lieferbar innerhalb 2-3 Wochen

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Tom Guarriello
The Meaning of Branded Objects

SVA Masters in Branding

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

lieferbar in mind. 4 Wochen

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Jacopo Ballerini, Stefano Bresciani
Algorithmic Dynamic Pricing from E-Commerce Vendors

SpringerBriefs in Applied Sciences and Technology

This book is a concise and integrative synthesis of the rapidly expanding literature on dynamic pricing in ecommerce. Algorithmic dynamic pricing has become a central strategic tool for brand manufacturer…

lieferbar ab 27.7.2026.

Buch

Sustainable Water Management and Irrigation Systems

Natural Resource Management and Policy - Band 62

Globally, different regions are facing severe water shortages. Population growth, changing consumer behavior and climate change seriously affect freshwater availability. Much of the water used for convent…

lieferbar innerhalb 2-3 Wochen

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