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Helen Bessant, Brian Dive
Human Resource Practice

Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

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Helen Bessant, Brian Dive
Human Resource Practice

Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

Erscheint bald

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Emily Mester
American Bulk

To be American is to hoard, to collect. But what if that wasn't a bad thing? Emily Mester's American Bulk asks readers to see our national consumer obsession as more than a modern scourge-to consider cons…

lieferbar innerhalb 1-2 Wochen

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Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

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Nick Mehta, Kellie Capote
Digital Customer Success

Creating a digital product that delivers value is merely the first step in a long path to company success. You must also ensure your customers know how to unlock the value contained within your software. …

lieferbar innerhalb 2-3 Wochen

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Yvette Skretkowicz, Jens K. Perret
The Nutri-Score in the German Perception

ISM Workingpaper - Band 24

The Nutri-Score is currently used in 7 countries in the EU and is part of the German re-duction and innovation strategy to combat non-communicable diseases related to un-healthy eating. The Nutri-Score is…

lieferbar innerhalb 2-3 Wochen

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Robyn O'Brien
Seeding Innovation

Gen Z and the modern consumer are looking for companies with authenticity--they want transparency and purpose from brands that are future proofing for the planet they're inheriting. With this changing con…

lieferbar innerhalb 2-3 Wochen

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Sarah Montano
Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

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Pat Jordan
Creating a Brand Story

Use psychology to tap into your customers' inner narratives in order to create brand stories that really resonate.

lieferbar ab 24.6.2025.

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Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to mass-produ…

lieferbar innerhalb 1-2 Wochen

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Micael Dahlen, Helge Thorbjørnsen
Numbermania

How many steps have you done today? How many emails answered? How much money have you spent this week And how many hours have you slept? Welcome to the numberdemic, where a deluge of figures, stats and d…

sofort lieferbar

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Ashley Faus
Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

lieferbar ab 3.5.2025.

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Bianca Baumann, Mike Taylor
Think Like a Marketer, Train Like an L&d Pro

Use Marketing Strategies to Captivate and Persuade Your Audience At first glance, marketing and L&D may seem like an unlikely combination. But upon closer inspection, both fields share two core goals: get…

lieferbar ab 27.5.2025.

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Big Data

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

lieferbar innerhalb 2-3 Wochen

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Artificial Intelligence Enabled Businesses

This book has a multidimensional perspective on AI solutions for business innovation and real-life case studies to achieve competitive advantage and drive growth in the evolving digital landscape. Artific…

lieferbar innerhalb 2-3 Wochen

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Sustainable Apparel Retailing

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within th…

lieferbar innerhalb 2-3 Wochen

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Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresistibl…

lieferbar innerhalb 2-3 Wochen

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Azhar Ul Haque Sario
Sales Forecasting

Sales Forecasting: Data Science Models Unlock the future of sales with the power of data science. This book is your guide to predicting sales across various industries using advanced techniques like: Re…

lieferbar innerhalb 2-3 Wochen

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Azhar Ul Haque Sario
Basic Marketing Course

Dive into the future of marketing with "Basic Marketing Course: University Textbook"! This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform. Learn a…

lieferbar innerhalb 2-3 Wochen

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Amelia B. Finaret, William A. Masters
Food Economics

Food Economics provides a unified introduction to the economics of agricultural production, business decisions, consumer behavior, and the government policies that shape our food system. This open access…

lieferbar innerhalb 2-3 Wochen

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