Business Strategy – alle Bücher, Seite 6

Avinash K. Dixit, Susan Skeath, David McAdams
Games of Strategy

From the minds of renowned economists Avinash Dixit, Susan Skeath, and David McAdams comes the Sixth Edition of the most approachable game theory text, rooted in rigorous research and engaging examples. A…

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Todd Irwin
De-Positioning

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today'…

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Julie Atherton
Social Media Strategy

Deliver measurable business impact by turning social media strategy into a scalable, performance-led growth engine. Social Media Strategy by Julie Atherton is a practical guide for senior marketing profes…

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Brandon van der Kolk
The New Money Strategy

The ultimate guide for young people looking to build long-term wealth in the stock marketThe New Money Strategy: The Modern Guide to Rational, Long-Term Investing is the ultimate strategy guide to help a …

lieferbar ab 12.5.2026.

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Hans Lagerweij
The Why Whisperer

Is your organization's strategy lost in translation? In The Why Whisperer, Hans Lagerweij provides a practical roadmap for aligning your teams with a clear and compelling direction. Drawing on decades of …

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Hans Lagerweij
The Why Whisperer

Is your organization's strategy lost in translation? In The Why Whisperer, Hans Lagerweij provides a practical roadmap for aligning your teams with a clear and compelling direction. Drawing on decades of …

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Agribusiness Innovation and Contextual Evolution, Volume I

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by …

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Tisha Holman
The Digital Marketing Strategy Playbook

You don't need more content. You need a digital marketing strategy for your small business that actually works.In The Digital Marketing Strategy Playbook, digital strategist and brand architect Tisha Holm…

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Mohamed Alsadadi
The Capitalist Mindset

"Useful knowledge is the one you seek, not the one you're fed."This isn't just a business book. It's a wake-up call.The Capitalist Mindset challenges common beliefs about money, success, and sel…

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Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

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Oliver Vogler
Brand Management

This textbook provides a practical approach to brand leadership, tailored for master's students in business schools, executive education participants, and brand management professionals. Built around the …

lieferbar ab 30.4.2026.

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Aaron K. Olson, Ward Ching, Richard Waterer, B. Keith Simerson
Strategy and Change

A powerful guide to becoming a strategic leader who makes insightful business decisions and manages risk in volatile and unpredictable environmentsWritten by a team of seasoned strategy consultants, Strat…

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Jean-Noël Kapferer, Vincent Bastien
The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

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Joern Schlimm
Customer Engagement Strategy

Deliver lasting customer value through data-led, technology-enhanced engagement strategies.Customer Engagement Strategy by Joern Schlimm is a strategic guide for senior decision-makers who want to move be…

lieferbar ab 3.9.2026.

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Ian Hesketh, Cary Cooper
Wellbeing at Work

Discover how organizations can build wellbeing strategies that truly improve engagement, resilience and performance.Wellbeing at Work by Cary Cooper and Ian Hesketh is the practical guide for mid-career H…

lieferbar ab 3.9.2026.

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Zizong Wang,
Operational Research of Petroleum Strategy

Uncertainty and Operations Research

This book is intended to serve as a foundational reference for the formulation of petroleum strategies, leveraging operational research to enhance the safety, cost-effectiveness, and efficiency of oil exp…

lieferbar ab 4.5.2026.

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T. D. Jakes
Disruptive Thinking

*A NEW YORK TIMES BESTSELLER!* Think differently and find the courage to challenge the status quo with this mindset-shifting guide to meaningful change.For most of our lives, we are encouraged to trudge a…

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Grandparents of II' Taa'poh'to'p
Story of II' Taa'poh'to'p

The University of Calgary's Indigenous strategy, ii' taa'poh'to'p, lays the path for a journey of transformation and renewal for truth and reconciliation through ways of knowing, doing, connecting, and be…

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Grandparents of II' Taa'poh'to'p
Story of II' Taa'poh'to'p

The University of Calgary's Indigenous strategy, ii' taa'poh'to'p, lays the path for a journey of transformation and renewal for truth and reconciliation through ways of knowing, doing, connecting, and be…

lieferbar innerhalb 2-3 Wochen

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