Advertising – Bücher, CDs, LPs und mehr, Seite 7

Martin Block, Don Schultz, Larry Degaris, Frank Mulhern
Rethinking Retail

Martin Blockis a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analy…

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Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

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Political Communication in Sub-Saharan Africa, Volume II

This book is one of two volumes that examines the role of political communication, media and language in transforming politics, governance and democracy in sub-Saharan Africa. Interdisciplinary in approac…

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Biomedical Visions

We live in an age of biomedical visions. There seems to be no end to the demystification of the body through visualization technologies and the promise of health is irresistible. Yet alongside these promi…

lieferbar ab 15.10.2025.

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Giuliano Santangeli Valenzani
Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississip…

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Giuliano Santangeli Valenzani
Great Times Down South

Great Times Down South examines advertising materials from 1976 to 1981, including brochures, booklets, advertisements, and radio and TV spots, used by state tourism bureaus in Alabama, Georgia, Mississip…

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Marcel Danesi,
Semiotics with a Conscience

Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of co…

lieferbar ab 18.9.2025.

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Jeffrey L. Kallen
Linguistic Landscapes

"Visible language is pervasive in everyday life - in signs, advertising billboards, street and place names, commercial logos and slogans, and language art. The field of linguistic landscapes draws on…

lieferbar ab 28.8.2025.

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Tomoyuki Sagami
Ykto

YKTO contains over 1,800 photographs by Tomoyuki Sagami of buildings and houses constructed in Japan soon after World War II. Presenting images taken between 2006 and 2017 in Yokohama, Kawasaki, Tokyo and…

lieferbar ab 30.9.2025.

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Planning and Operation of Electric Vehicles in Smart Grids

Transportation electrification, particularly using electric vehicles (EV), has been widely suggested to mitigate global warming and energy security issues due to their economic and environmental benefits.…

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Masculinities and Discourses of Men's Health

This book brings together a collection of case studies that explore the relationship between health and masculinity. It covers various topics related to health, such as mental health, sexual health, eatin…

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Olaf Hoffjann
The Flight into Strategic Ambiguity

This book analyses how and why advertising, PR, and corporate and political communication make use of strategic ambiguity. This special quality of vagueness allows companies to talk about the relevance of…

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Azhar Ul Haque Sario
From Likes to Leads The Facebook Formula

"From Likes to Leads: The Facebook Formula" is a comprehensive guide to Facebook marketing that teaches businesses how to generate leads and convert them into customers.It covers:Optimizing Face…

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Agnes Arnold-Forster
Nostalgia

A dazzling history of a dangerous emotion, by acclaimed historian Agnes Arnold-Forster. 'Absorbing' - The Guardian 'Illuminating' - Vogue ' Fascinating' - Pandora Sykes 'Juicy' - nb.In Nostalgia , histori…

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Richard Reed
If I Could Tell You Just One Thing...

Richard Reed studied geography at St. John's College, Cambridge before starting a career in advertising. A few years later he and two friends left their jobs to found Innocent Drinks. Starting from a mark…

sofort lieferbar

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Mark Deuze
Well-Being and Creative Careers

The creative industry's best-kept secret? Burnout is part of the business model.The media and creative industries thrive on passion, but that passion often comes at a cost. Behind the glamour of journalis…

lieferbar ab 3.9.2025.

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Herman Freimann
Atlant is...

Herman Inozemtsev (aka Herman Freimann) is a traveller, journalist, photographer, editor and writer. He is the author of monographs in the field of marketing, advertising, building information channels of…

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Tom F. Klein
Spirit of My Love

In bustling Bangkok, Samart, a young advertising writer recovering from heartbreak and seeking a fresh start, moves into a charming yet haunted apartment.Little does he know, it's already home to Ananda, …

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Emma Perot
Commercialising Celebrity Persona

This book investigates the commercialisation of celebrity persona in the UK, New York, and California. Interviews with 68 practitioners across the advertising, merchandising, film, and video game industri…

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Jonathan Miles
Eradication

From acclaimed author Jonathan Miles ("a writer so virtuosic that readers will feel themselves becoming better, more observant people from reading him"---Los Angeles Times) comes a blackly comic…

lieferbar ab 10.2.2026.

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