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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

lieferbar ab 19.2.2026.
Buch
Aktueller Preis: EUR 255,74

Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

sofort lieferbar
Buch
Aktueller Preis: EUR 21,26

Carolyn Strong
Small Enterprise Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

sofort lieferbar
Buch
Aktueller Preis: EUR 39,95

Kevin Mellet,
Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 76,41

Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: align…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 37,84

Azhar Ul Haque Sario
Marketing Strategy

"Marketing Strategy" is your comprehensive guide to navigating the dynamic world of modern marketing. This book offers a practical, insightful approach, packed with real-world applications and c…

lieferbar innerhalb 2-3 Wochen
Buch
Vorheriger Preis EUR 35,54, reduziert um 5%
Aktueller Preis: EUR 33,62

Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

Erscheint bald
Buch

Mahesh Chougule
Entrepreneurship, marketing and HR policies of a construction company

Marketing should be accepted as a legitimate function at all levels of the firm, professional education and training needs to be reviewed to reflect more management components such as strategic management…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 61,33

Artificial Intelligence and Transforming Digital Marketing

This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaign…

lieferbar innerhalb 2-3 Wochen
2 Bücher
Aktueller Preis: EUR 306,65

Gabriele Troilo
Marketing in Creative Industries

Focusing on the author's innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts …

lieferbar ab 8.1.2026.
Buch
Aktueller Preis: EUR 83,35

Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar ab 30.11.2025.
Buch
Aktueller Preis: EUR 52,04

Azhar Ul Haque Sario
Basic Marketing Course

Dive into the future of marketing with "Basic Marketing Course: University Textbook"!This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform.…

lieferbar innerhalb 2-3 Wochen
Buch
Vorheriger Preis EUR 24,28, reduziert um 7%
Aktueller Preis: EUR 22,38

Gary L Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar ab 31.10.2025.
Buch
Aktueller Preis: EUR 142,08

Marketing for Libraries and Information Services

This book explores how marketing strategies - used in businesses and organizations - can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a …

lieferbar ab 30.9.2025.
Buch
Aktueller Preis: EUR 192,59

Political Marketing in the 2024 U.S. Presidential Election

This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as th…

lieferbar ab 17.9.2025.
Buch
Aktueller Preis: EUR 52,04

C. L. Mansfield
Practical Marketing for Your School Library

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.I…

lieferbar ab 13.11.2025.
Buch
Aktueller Preis: EUR 48,92

Mark Lamplugh
The AI Marketing Playbook

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, persona…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 40,38

Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 142,37

Mirko Olivieri
Scaling B2B Markets

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 45,50

Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresi…

lieferbar innerhalb 2-3 Wochen
Buch
Vorheriger Preis EUR 38,92, reduziert um 5%
Aktueller Preis: EUR 36,91
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