AImarketing – Bücher, LPs, CDs und mehr, Seite 10

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Xiaojing Dong
Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …

lieferbar ab 31.3.2026.

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Greg Kihlstrom
Marketing Technology Platforms

No detailed description available for "Marketing Technology Platforms".

lieferbar innerhalb 2-3 Wochen

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.How can marketers navigate the fast-changing world of fashion - from high-street to haute couture - whil…

lieferbar ab 31.3.2026.

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Jean-Philippe Accart
Marketing for Libraries and Information Services

This book explores how marketing strategies - used in businesses and organizations - can be applied to promote libraries by placing users at the heart of every decision. It positions the library within a …

lieferbar innerhalb 1-2 Wochen

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Gabriele Troilo
Marketing in Creative Industries

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisatio…

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Elke Schmidt-Wessel, Jan Glockauer
Der Wirtschaftsfachwirt / Gesamtausgabe

Der als 'Allrounder auf hohem Niveau' weitergebildete Wirtschaftsfachwirt ist qualifiziert, verantwortliche Positionen im mittleren Management auszufüllen, ohne auf eine bestimmte Branche festgelegt zu se…

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Emmanuel Joseph
Transnational Brand Equation, Crafting Irresistible Global Marketing Strategies

In today's dynamic global marketplace, businesses must navigate a complex web of cultural nuances, consumer behaviors, and market trends to succeed. "The Transnational Brand Equation: Crafting Irresi…

lieferbar innerhalb 2-3 Wochen

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Mirko Olivieri
Scaling B2B Markets

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book …

lieferbar innerhalb 2-3 Wochen

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Political Marketing in the 2024 U.S. Presidential Election

This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of the presidential race and endorse Kamala Harris as th…

lieferbar innerhalb 2-3 Wochen

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New Horizons in Fashion and Marketing

Part 1: Digital.- Chapter 1: The Rise of Avatar Influencers in Fashion Retail.- Chapter 2: A New era of Fashion Consumption: How Digital Marketing is impacting the Fashion Consumption Landscape.- Chapter …

lieferbar innerhalb 2-3 Wochen

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Robert W Palmatier, Andrew Crecelius
Marketing

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student…

lieferbar innerhalb 1-2 Wochen

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Brian Halligan, David Meerman Scott
Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing lis…

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Makoto Mizuno
Complex Modeling of Consumer Behavior

Chapter 1. Introduction Part I New product diffusionChapter 2. Diffusion on a real personal networkChapter 3. Diffusion on complex networks Part II Choice of existing brandsChapter 4. Choice of TV channel…

lieferbar innerhalb 2-3 Wochen

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Jaime Hunt
Heart Over Hype

Heart Over Hype: Transforming Higher Ed Marketing with Empathy is a bold call to action for higher education marketers, enrollment professionals, communicators, and leaders who believe there's a better wa…

lieferbar innerhalb 2-3 Wochen

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Ijeoma Onwumere
Principles of Marketing Analytics

This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate m…

lieferbar ab 24.2.2026.

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Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo
Digital Marketing

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick i…

sofort lieferbar

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C. L. Mansfield
Practical Marketing for Your School Library

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.I…

lieferbar in mind. 4 Wochen

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Robert W. Palmatier, Andrew Crecelius
Marketing

An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier' fou…

lieferbar innerhalb 2-3 Wochen

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Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

lieferbar innerhalb 2-3 Wochen

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Álvaro Dias
Lifestyle Entrepreneurship in Tourism

.- 1. introduction..- 2. Who are lifestyle entrepreneurs in tourism?..- 3. The spark of innovation..- 4. Real sustainability..- 5. Marketing and promotion..- 6. Navigating troubled times.

lieferbar innerhalb 2-3 Wochen

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