Zorana Ivcevic Pringle: The Creativity Choice, Gebunden

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“Whether you’re tackling an ambitious project or seeking fresh inspiration in daily life, The Creativity Choice equips you with the tools to transform your ideas into impactful action and meaningful accomplishment.”
—Marc Brackett, bestselling author of Permission to Feel
 
“Consider this book your creativity coach: it shows how anyone can embrace creativity in their everyday lives. A must-read for all who want to grow their own creativity, support the creativity of a team, and lead for creativity and innovation.”
—Scott Barry Kaufman, coauthor of Wired to Create
 
“As a scientist-turned-biotech CEO, I never thought of myself as ‘creative’ until I read The Creativity Choice. This book challenged my views and beliefs, illustrating how small decisions and persistence can lead to transformative ideas and actions, much like scaling a startup. . . . An inspiring and practical guide for anyone who seeks to harness creativity.”
—Marina Udier, CEO, Nouscom
 
“Zorana Pringle’s insightful approach takes away the mystery of creativity and offers pragmatic strategies for reclaiming it as a skill that can be cultivated and practiced.”
—Anne Fullenkamp, senior director of creative experiences, Children’s Museum of Pittsburgh
 
“I’ve never read a clearer, more thoroughly researched, or more thoughtful framework for why to be creative, and how we can all nurture creativity as a skillset. In the age of AI, when the last thing that will set humanity apart from machines is our creativity, I cannot think of a timelier moment for this book.”
—Kate Goodall, cofounder, Halcyon, and managing partner of Halcyon Venture Partners