Steve Blank: The Four Steps to the Epiphany, Gebunden
The Four Steps to the Epiphany
- Successful Strategies for Products that Win
- Verlag:
- Wiley John + Sons, 04/2020
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9781119690351
- Artikelnummer:
- 9573955
- Gewicht:
- 899 g
- Maße:
- 237 x 193 mm
- Stärke:
- 22 mm
- Erscheinungstermin:
- 16.4.2020
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
the Four Steps to the Epiphany Igniting the Lean Startup Movement
WHEN I WROTE The Four Steps to the Epiphany over a decade ago, I had no idea I would be starting the Lean Startup revolution. I was struggling to reconcile the reality of my 21 years of experience as an entrepreneur with then-common advice about how to start a company.
Fast-forward 10 years: My observation that startups are not smaller versions of large companies, that they search for a scalable business model (while existing companies execute a known business model), is a mainstream concept.
Startups of all stripes are using the Customer Development process I laid out in this book and detailed in The Startup Owner's Manual in 2012.
These new ideas have coalesced into what has today become the Lean Startup movement. The core ideas of The Four Steps have spread from startups to large corporations and the Lean Startup methodology has become the standard for commercializing scientific research in the U. S. It's taught in most major universities and in thousands of entrepreneurial programs around the world.
In 2013, the Harvard Business Review cover story on Lean declared it essential not just for startups but for the survival of large corporations. And it all started with this one book. Who would've thought? ?Steve
Biografie
Steve Blank lehrt Kundenentwicklung und Entrepreneurship an der Stanford University, der Haas Business School an der Universität Berkeley und der Columbia University. Sein Kundenentwicklungsprozess wird an Universitäten auf der ganzen Welt gelehrt. 2011 entwickelte er das Lean LaunchPad, einen praktischen Kurs, der den Geschäftsmodellentwurf und die Kundenentwicklung in Form einer schnellen, wirklichen Kundeninteraktion und Geschäftsmodelliteration miteinander verbindet. 2011 übernahm die National Science Foundation Blanks Kurs für ihr Innovation Corps (I-Corps), das Spitzenwissenschaftler und -ingenieure dabei anleitet, ihre Ideen aus dem Labor herauszuholen und in den kommerziellen Markt zu überführen. 2009 gewann Steve Blank den Stanford University Undergraduate Teaching Award in Management Science and Engineering. 2010 bekam er den Earl F. Cheit Outstanding Teaching Award an der Haas Business School der Universität Berkeley. Die San Jose Mercury News listet ihn als eine der zehn einflussreichsten Personen im Silicon Valley auf.
