Klappentext

Create innovation in a target-oriented way, leverage your strengths, create Blue Oceans and overcome luck.
We have seen timelines shorten, budgets shrink, all while drastically improving the investment security.
This book provides the methodology, models, setup and cultural prerequisites to successfully create innovation. Leveraging the UNITE frameworks for innovation and digital transformation, organizations can create innovation in a target-oriented way, leverage their strengths, create Blue Oceans and overcome luck.
Uniquely, this book covers all domains of innovation and transformation: we discuss the context, lay the foundation, the core innovation and transformation frameworks, debate the critical topic of organization and governance, unlock organizational culture, demystify Business Model Innovation, and show you how to put all of it into practice.
Ultimately, we want to enable you to write your own story. To create value. And design meaningful outcomes. To do so, we cover the full breadth of innovation and transformation to give you the tools you need to create successful digital innovation and transform your organization!
Let's UNITE & create a world worth living in.