Shiv Singh: Marketing with AI for Dummies, Kartoniert / Broschiert

Klappentext

Put AI to work to achieve your marketing goals

An estimated 88% of marketers already use AI daily, and they're seeing real results in content creation, brand awareness, and sales. Marketing with AI For Dummies gives you the skills to simplify your workload, automate tasks, and make smarter marketing decisions. You'll learn to create personalized marketing, generate emails, and develop creative assets in record time -- all with AI doing the heavy lifting.

This edition answers your questions to Agentic AI workflows, answer engine optimization, large language models, and synthetic personas. You'll also get guidance on AI ethics and current regulations, plus platform-specific AI features and the modern SEO landscape. Whether you're generating content or building personalized customer experiences, this book has you covered.

Inside this book:

• Learn how Agentic AI reshapes campaign execution and customer engagement through autonomous workflows
• Discover answer engine optimization and how to stay visible in AI-generated search results
• Explore large language models, including embeddings, fine-tuning, and retrieval-augmented generation for marketing
• Build synthetic personas for research, creative testing, and targeted message development
• Get up to speed on AI-mediated commerce and how AI influences recommendations and purchasing

Whether you're a seasoned marketer looking to level up your AI skills or someone who handles marketing as part of a bigger role, this Dummies guide makes it easy to get started. From content creation to predictive analytics, you'll find friendly, practical advice you can use to put AI to work for you right now.