Sandra Wolf: Signaling Family Firm Identity, Kartoniert / Broschiert
Signaling Family Firm Identity
- Familiy Firm Identification and its Effects on Job Seekers' Perceptions about a Potential Employer
(soweit verfügbar beim Lieferanten)
- Verlag:
- Springer Fachmedien Wiesbaden, 01/2018
- Einband:
- Kartoniert / Broschiert, Paperback
- Sprache:
- Englisch
- ISBN-13:
- 9783658206710
- Artikelnummer:
- 10029020
- Umfang:
- 184 Seiten
- Nummer der Auflage:
- 18001
- Ausgabe:
- 1st edition 2018
- Gewicht:
- 246 g
- Maße:
- 210 x 148 mm
- Stärke:
- 10 mm
- Erscheinungstermin:
- 17.1.2018
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Sandra Wolf develops a better understanding of the importance of clearly communicating family influence. She examines the efficacy of brand elements that signal family influence and that help external stakeholders to identify a family firm. An experiment with 543 students in Germany and Switzerland is carried out to empirically test the derived hypothesis. The results highlight two important findings. Firstly, the importance of a family firm tagline as well as the family name as brand elements are able to signal "family firm" and this helps potential employees to immediately categorize the potential employer. Secondly, a positive relationship between the identification of a family firm and applicant attraction was confirmed as to that the relationship is serially mediated by perceived brand authenticity and perceived benevolence.
