Robert E. Denton: The 2024 Presidential Campaign, Kartoniert / Broschiert

Klappentext

AN INCISIVE LOOK AT THE STRATEGIES, MESSAGES, AND MEDIA THAT SHAPED THE LANDMARK ELECTION OF 2024

Presidential campaigns are more than political contests; they are national conversations that shape our collective identity. The 2024 Presidential Campaign: A Communication Perspective delivers a comprehensive account of how communication drives political outcomes and reflects societal change. Contributions from leading scholars analyze this pivotal election through the lens of communication, examining how messages, media, and symbols influenced the process. From the early campaigning stages to the final electoral vote, this timely volume explores the strategies and tools that define modern political communication.

In one of the most polarized eras in U. S. history, recognizing the central role of communication in presidential campaigns is critical. The 2024 Presidential Campaign examines all key components of the campaign, including debates, social media, and political advertising, as well as broader cultural and political dynamics. Each chapter provides unique insights, connecting communication theory to real-world electoral phenomena. Throughout the book, in-depth analyses delve into contemporary topics such as the power of AI-generated content, the expansion of alternative media, and the increasing use of humor in political discourse.

Designed for scholars, students, and practitioners, The 2024 Presidential Campaign: A Communication Perspective transcends quantitative analysis, offering a nuanced perspective on the narratives, symbols, and strategies that define modern presidential campaigns. It is an indispensable resource for anyone seeking to understand the communication mechanisms that shape our democracy.