Rich Braden: Innovation-Ish, Gebunden

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Finally, a book that can show you how to unlock your innovative and creative potential

In Innovation-ish: How Anyone can Create Breakthrough Solutions to Real Problems in the Real World, a design strategy CEO and a cognitive scientist deliver a startlingly insightful new take on how to unlock the innovative potential that already exists within you.

Shadow Rich and Tessa through their years of experience. Get behind the scenes access to classrooms, companies, and institutions alongside students and professionals, just like you. Hear stories of how they learn and discover innovative new solutions by unlocking their creative potential.

You'll hear how real people with real brains solve real problems in the real world. Innovation-ish is a must read...

• If you're new to innovation, this new way of thinking about innovation gives you an easy way in and helps set you on the path.
• If you've been trying to innovate and haven't been successful, Innovation-ish explains why you've been struggling and how to turn your project around.
• If you're experiencing "imposter syndrome," Innovation-ish reassures you that you're in the right place and have what you need to do it.
• If you have been successful, Innovation-ish helps you amplify it.

After years as design educators at Harvard and Stanford and consulting with clients around the world they have seen that anyone, regardless of their background, can be Innovation-ish. They demystify the myths that surround innovation, reveal the six mindsets that underlie innovation, and show how the moves you make drive innovation forward. And they share the latest relevant cognitive science research in a compelling and digestible way - no degree required.

With an Innovation-ish approach, you can solve problems and generate solutions to challenges in your personal life, a small business, a startup or in any department or function of any type of organization.

All you need is an open mind and small sense of adventure. Let's go!