Rainer Hasenauer: Intrapreneurship Management, Gebunden

Klappentext

Develop and deploy industry-leading ideas with this groundbreaking management toolkit
The universal modern image of an innovator is a technological entrepreneur, who conceives and develops their groundbreaking ideas outside an existing institution and only subsequently builds infrastructure around it. In reality, however, the bulk of technological innovation comes through Intrapreneurship: innovation that takes place inside an existing organization, taking advantage of the institutional support and economies of scale provided by continuing enterprises. Intrapreneurship Management is an approach that cultivates these internal innovations and the knowledge workers who produce them.
Intrapreneurship Management: Concepts, Methods, and Software for Managing Technological Innovation in Organizations offers a guide to this approach, its challenges, and its rewards. Beginning with a simple yet flexible definition of innovation--an idea implemented with impact--it analyzes the processes and organizational tools by which novel ideas can be fostered, supported, and applied, producing industry-leading firms that maximize their internal talent. It also provides access and tools for using IntrapreneurshipREADINESSNavigator (IRN), a unique software already deployed successfully in over 150 innovation projects.
Intrapreneurship Management readers will also find:
Case studies of technological innovations within a range of organizations
A look forward to future challenges facing innovative organizations in the 21st century
Detailed treatment of subjects including innovation marketing, systematic creativity, and developing innovative organizational culture

Intrapreneurship Management is ideal for intrapreneurs, their managers, and any professionals working in industries driven by technological innovation, as well as researchers and students of management.