Klappentext

"Diving deep into the heart of the burgeoning vegan movement, this book delves into the intricate rhetoric surrounding veganism, illuminating its profound impact on both individuals and society at large. Through meticulous analysis and thoughtful exploration, it unveils the multifaceted narrative of veganism across three distinct research stages.

The journey begins with a critical examination of Glenn Scott Lacey's groundbreaking documentary, 'Vegan: Everyday Stories' (2016), unraveling the evaluative belief system embedded within vegan storytelling. Drawing upon narrative and ideological criticism, the book unveils the rich tapestry of values and convictions that underpin the vegan narrative.

Next, it delves into the realm of quantitative data, gleaned from an extensive online survey probing into attitudes towards food and social justice engagement. Through rigorous path analysis, the book uncovers the layers of complexity inherent in veganism, shedding light on the diverse motivations that drive individuals to challenge their dietary habits.

The narrative then shifts to qualitative insights derived from intimate Skype interviews with dedicated vegans who participated in the survey. These firsthand accounts offer a profound exploration of the pivotal role of knowledge and education in the journey towards veganism, while also highlighting the transformative power of adopting an intersectional lens in advancing veganism as a potent force for social justice.

Ultimately, this book not only offers a compelling analysis of vegan food narratives but also advocates for the vital role of 'storied activism' in refining the vegan movement. By fostering a deeper understanding of overlapping oppressions, it paves the way for a more inclusive and empathetic approach to activism, driving meaningful change on both individual and societal levels."