Michael T. McClanahan Dba: Lead with the Story, Scale with the Machine, Kartoniert / Broschiert

Klappentext

In today's AI-driven, hyper-connected world, data alone no longer moves markets; stories do. Lead with the Story, Scale with the Machine delivers a bold new playbook for leaders, entrepreneurs, and innovators who want to unlock growth through the power of human-AI storytelling.

Dr. Michael T. McClanahan draws on decades of experience in leadership, technology, and strategy to present a transformative framework where storytelling becomes a measurable and strategic asset. Blending timeless narrative techniques with cutting-edge AI tools, such as generative models, real-time analytics, and immersive technology, this book demonstrates how businesses can craft stories that inspire, persuade, and perform at scale.

Through compelling case studies, from Airbnb to Microsoft, Netflix to Lockheed Martin, this book illustrates how organizations are using AI to personalize experiences, shape culture, and drive engagement across customers, employees, and stakeholders. Dr. McClanahan offers actionable insights, ethical guidelines, and a step-by-step methodology for integrating AI into your storytelling practices, ensuring the preservation of the human voice.

Whether you're a C-suite executive, sales leader, marketing guru, startup founder, brand strategist, or change leader, this book equips you to::

• Build data-informed narratives that resonate
• Tap into emotional intelligence
• Align teams and customers around shared vision and values
• Integrate GenAI to accelerate storytelling with authenticity
• Measure the ROI of story-driven initiatives
• Future-proof your brand with AI-human collaboration

The future of business is story-powered and machine-enabled. Discover how to lead with meaning and scale with impact. This book is ideal for readers of Donald Miller, Simon Sinek, and those interested in exploring the application of AI in modern business.