Mette Gabler: Creating Slogans for Social Change
Creating Slogans for Social Change
Buch
- An Inquiry into Advertising, Gender Imagery and the Politics of Change in Urban India
- Universit„t Heidelberg, Heidelberg University Publishing, 01/2024
- Einband: Gebunden, HC runder Rücken kaschiert
- Sprache: Englisch
- ISBN-13: 9783948791421
- Bestellnummer: 11746737
- Umfang: 296 Seiten
- Gewicht: 666 g
- Maße: 241 x 160 mm
- Stärke: 26 mm
- Erscheinungstermin: 30.1.2024
- Serie: Media and Cultural Studies 4
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
What role media content and technologies play in processes of change is anongoing and multi-layered discussion. Therein, advertising and gender have an
extraordinary position. In the context of advertising production in urban India,
this book deals with the understanding of social change in the early 2010s. Through
an inquiry of the production of advertising created for commercial and / or social
purposes, the perceptions of advertising producers are highlighted. The analysis
presents the realities of the producers as well as debates surrounding the creation
processes. Thereby, the complexities and intertwining of advertising are uncovered,
while dynamics of gender, media, and change are discussed.
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