Marketing Solutions to the Challenges of a VUCA Environment
Marketing Solutions to the Challenges of a VUCA Environment
Buch
- Proceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023
- Herausgeber: Anna Zarkada
- Springer Nature Switzerland, 07/2024
- Einband: Gebunden, HC runder Rücken kaschiert
- Sprache: Englisch
- ISBN-13: 9783031584282
- Bestellnummer: 11910133
- Umfang: 224 Seiten
- Auflage: 2024
- Gewicht: 506 g
- Maße: 241 x 160 mm
- Stärke: 18 mm
- Erscheinungstermin: 2.7.2024
- Serie: Springer Proceedings in Business and Economics
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and / or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.Mehr von Springer Procee...
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