Marketing Cases from Emerging Multinational Enterprises (eMNEs), Gebunden
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
Buch
- National Brands Asserting Themselves on the Global Stage
lieferbar innerhalb 2-3 Wochen
(soweit verfügbar beim Lieferanten)
(soweit verfügbar beim Lieferanten)
Aktueller Preis: EUR 240,94
- Herausgeber:
- Omer F. Genc, Zafar U. Ahmed
- Verlag:
- Springer Nature Switzerland, 12/2024
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9783031633935
- Artikelnummer:
- 12148393
- Umfang:
- 444 Seiten
- Gewicht:
- 826 g
- Maße:
- 241 x 160 mm
- Stärke:
- 30 mm
- Erscheinungstermin:
- 24.12.2024
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Klappentext
Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries. This book explores the ways in which emerging multinational enterprises (eMNEs) work to become competitive global brands. It explores eMNEs from industries such as airlines, banking, food distribution, automotive, and information technology. These cases are useful to researchers, scholars, students and practitioners interested in eMNEs, branding and emerging markets.
Marketing Cases from Emerging Multinational Enterprises (eMNEs)
Aktueller Preis: EUR 240,94
