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If you are considering becoming a franchise owner, this book is for you.
Studies in the market have estimated that failure rates for franchises can be as high as 50%. With odds like this, it's essential to research the potential risks of starting a franchise before deciding to invest.
The authors share an easy-to-follow "before, during, and after" format to help you determine if franchise ownership is for you. As you read this book, you will better understand what it takes to become a franchisee. It will guide you in examining if you have the chops to own your own business, force you to take a deep look inside, and provide thoughtful advice on the next steps.
You'll find answers to the top three questions that the authors encountered during their hundreds of franchisee conversations:
How do I evaluate whether I would be a good franchise business owner?
How do I determine which industry my potential new business should be in?
How do I perform the due diligence needed to make informed business decisions?
If you are a potential business owner / franchisee desiring a blueprint of step-by-step instructions on how to go from being an employee to owning your own business as a successful part of a franchise system, this book is a must-read.