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The book has since been reprinted on numerous occasions, most often under the title The Wizard of Oz, which is the title of the popular 1902 Broadway musical adaptation as well as the iconic 1939 musical film adaptation.

The story chronicles the adventures of a young farm girl named Dorothy in the magical Land of Oz, after she and her pet dog Toto are swept away from their Kansas home by a cyclone.

The novel is one of the best-known stories in American literature and has been widely translated. The Library of Congress has declared it "America's greatest and best-loved homegrown fairytale". Its groundbreaking success and the success of the Broadway musical adapted from the novel led Baum to write thirteen additional Oz books that serve as official sequels to the first story.

Baum dedicated the book "to my good friend & comrade, My Wife", Maud Gage Baum. In January 1901, George M. Hill Company completed printing the first edition, a total of 10, 000 copies, which quickly sold out. The Wonderful Wizard of Oz sold three million copies by the time it entered the public domain in 1956.