Kry: Buying Whiteness: Why Consumers Choose Skin Whitening Products, Kartoniert / Broschiert

Klappentext

This title offers several advantages: ¿ Intrigue: "Beyond Hype" sparks curiosity about the motivations beyond marketing. ¿ Clarity: "Skin Lightening Products" defines the focus. ¿ Deeper Look: "Why Consumers Choose" emphasizes understanding the underlying reasons. Here's a breakdown of the content it could cover: ¿ More Than Appearance: Briefly introduce the complex reasons for using skin lightening products, going beyond just achieving a lighter skin tone. ¿ Cultural Pressures: Discuss the influence of societal beauty standards and the association of fair skin with status or success in certain cultures. ¿ Unveiling the Motivations: o Highlight the diverse factors that can drive consumer choice, such as: ¿ Internalized colorism and self-esteem issues ¿ Media portrayals and the influence of celebrities ¿ Lack of representation of darker skin tones in advertising ¿ A Critical Look: o Briefly mention the potential downsides of skin lightening products, including health risks and unrealistic beauty standards.