Joe Ngai: The Next China Is Still China, Gebunden

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Both a revelatory, insight-filled playbook for doing business in China and a probing look at why the country, despite the challenges it faces, still possesses unrivaled prospects for growth and entrepreneurial opportunity---by two men who, over the course of decades, have taken turns helming McKinsey's China-based management consulting.

In just forty years, China has transformed from a closed economy into a global powerhouse. Riding the tailwinds of its massive labor supply, aggressive infrastructure investment, and ingrained work ethic, the nation became a haven of opportunity. However, more recently, shifting demographics, less torrid growth, and an increasingly complex geopolitical environment have caused some to wonder: Where lies the next China? The authors of this book have a bold and unequivocal answer: the next China is still China.

There is no substitute for the Chinese market. China accounts for a staggering 30% of global manufacturing and 18% of global GDP, surpassing the European Union and trailing only the United States. Even if China's real GDP only grows at a modest 2% annually over the next decade, it would still contribute nearly 30% to global growth. With 4.7 million STEM graduates each year (more than the total number of US degree graduates across all fields), China is well-positioned in an era of technological automation, artificial intelligence, and data-powered innovation. However, the strategies that once propelled businesses to success in China are no longer sufficient. A new playbook is needed.

The Next China Is Still China will answer a range of provocative questions, including:

• Will China with its aging population fall into a Japan-style stagnation, or can it maintain its superpower trajectory?
• What is unique about China's supply chain and how has that uniqueness contributed to Chinese companies' global competitiveness?
• What makes profitability in China uniquely challenging, despite its scale?
• Considering the United States's massive investment in cutting-edge technology and AI, can China's fast-adapting innovation ecosystem keep up?

The Next China Is Still China upends conventional wisdom, providing fresh actionable strategies for winning in the years ahead.