Jim Eggensperger: Strategic Public Relations Writing, Kartoniert / Broschiert

Klappentext

Providing insights into public relations from nonprofits to major corporations, this second edition prepares students for careers as effective strategic communicators.

Full of current examples and lessons learned from real situations, the book covers essential writing types across multiple media channels. Students learn tactical formats - from social media posts and podcasts to speeches and infographics - through real-world examples and practical exercises designed for career success. This second edition again focuses on the strategic aspect of public relations writing that distinguishes it from journalistic or academic writing, now with a particular focus on the processes, ethics and professional standards of AI in the profession. With this focus, it guides readers to ethical and rewarding technology engagements. A new feature is end-of-book narratives from successful PR professionals describing their career journeys from new hires to executives.

This text is ideal for undergraduate and postgraduate public relations writing courses, particularly those emphasizing strategy or combining strategy with writing.

Online resources include chapter outlines, a test bank, sample homework, paper and portfolio-building assignments and lecture slides. They can be accessed at www. routledge. com / 9781041199786.