Ivan Png: Managerial Economics, Gebunden

Klappentext

Now in its seventh edition, Ivan Png's Managerial Economics has been extensively revised with new content, including:

• running case study on competition in large language models,
• section on the experience curve featuring semiconductor manufacturing,
• chapter on oligopoly featuring Anthropic, DeepSeek, and OpenAI.

As always, the text focuses on the economics that managers need to know. It presents the key concepts of microeconomics intuitively, without sophisticated mathematics, and uses actual management applications from across the world.

The seventh edition is enhanced with fresh mini-cases and discussion questions, as well as detailed instructor supplements. It is an ideal text for any course focusing on the practical application of microeconomic principles to management.