Helena Boschi: Why We Do What We Do, Kartoniert / Broschiert

Klappentext

THE ACCESSIBLE GUIDE TO UNDERSTANDING WHY NEUROSCIENCE IS CRITICAL TO THE SUCCESS OF YOUR BUSINESS!

Written in understandable language, Why We Do What We Do offers a guide to the neuroscience of how our brain works and includes insights into how we can apply the information to our everyday activities in the workplace and at home. The author ? a noted speaker in the field of applied neuroscience ? reveals how we can change just a few habits that can make a significant difference to the way we feel and behave with the people around us. The book is filled with practical tools and suggestions that can lead to a more healthy and productive life.

Why We Do What We Do highlights how we behave, communicate, feel, remember, pay attention, create, influence, lead others and make decisions. The book explores the role emotions play and considers the enduring power of storytelling. The author also examines a wide range of topics such as how habits are formed and what we can do to minimise the pain of change. In addition, the book offers methods for dealing with today's stressful modern world and helps to identify symptoms of stress.

Filled with vivid illustrations, helpful charts and diagrams, the book explains how our brain helps us respond to the world around us and keeps our physical system in balance. Why We Do What We Do combines scientific research with concrete examples and illustrative stories. Why We Do What We Do clearly shows how an understanding of neuroscience is critical to our success in business.